BUPA - Digital Transformation Strategies

BUPA - Digital Transformation Strategies


The British United Provident Association Ltd (Bupa) is a global healthcare company. Its core business is health insurance for corporate and individual customers, and small and medium-sized enterprises (SMEs). The company also offers healthcare services through its hospitals, digital channels, aged care facilities, health clinics, and dental centers. Its key markets are the UK, Spain, Australia, Poland, Chile, Hong Kong SAR, New Zealand, Turkey, Mexico, Brazil, the US, Ireland, and the Middle East. It has associate health insurance businesses in India (Niva Bupa, previously Max Bupa) and in Saudi Arabia (Bupa Arabia). As of year-end December 31, 2021, 60% of the company’s customers conducted business through digital channels.

This report provides insight into BUPA's insurtech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.


  • Bupa is strengthening its focus on the use of key disruptive technologies to streamline its operations, improve customer service and offer digitally-enabled insurance policies. To do so, it is tapping into key disruptive technologies including AI, data analytics, cloud, robotic process automation, wearable tech, mobile, and virtual reality.
  • Bupa is one of the major sponsors of Startupbootcamp’s fintech accelerator in Melbourne, Australia. The program focuses on developing digital solutions for financial wellbeing.
  • The company partnered with several AI & insurtech companies, including Vizury, HealthTap, Open, and MobiKwik to accelerate its digital transformation activities.
Reasons to Buy
  • Gain insights into BUPA’s insurtech operations.
  • Gain insights into its digital strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches, partnerships, and investment strategies.

1. Overview
2. Digital Transformation Strategy
3. Accelerators, Incubators, and Other Innovation Programs
4. Technology Focus
5. Technology Initiatives
6. Investments
7. Partnership and Investment Network Map
8. ICT Budget
9. Key Executives
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