Personalized Gifts

Global Personalized Gifts Market to Reach US$52.8 Billion by 2030

The global market for Personalized Gifts estimated at US$37.8 Billion in the year 2024, is expected to reach US$52.8 Billion by 2030, growing at a CAGR of 5.7% over the analysis period 2024-2030. Non-Photo Personalized Gifts, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$37.1 Billion by the end of the analysis period. Growth in the Photo Personalized Gifts segment is estimated at 3.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.3 Billion While China is Forecast to Grow at 5.3% CAGR

The Personalized Gifts market in the U.S. is estimated at US$10.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.2 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 4.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR.

Global Personalized Gifts Market - Key Trends and Drivers Summarized

Personalized Gifts: Crafting Memories with a Personal Touch

Personalized gifts are items customized with unique elements such as names, messages, or photos, making them highly meaningful and memorable for the recipient. Unlike generic gifts, personalized items reflect thoughtfulness and a deeper connection between the giver and the receiver. They are perfect for celebrating special occasions like birthdays, anniversaries, weddings, and graduations, adding a unique touch that highlights the significance of the event. Personalized gifts can range from engraved jewelry, custom-made clothing, and photo books to bespoke home decor items and personalized stationery. This personal touch not only enhances the emotional value of the gift but also makes it a cherished keepsake, often preserved and remembered for years.

How Are Technological Advancements Shaping the Personalized Gifts Industry?

Technological advancements have revolutionized the personalized gifts industry, making customization more accessible, precise, and creative. Digital printing technology has enabled high-quality, detailed personalization on various materials such as fabric, wood, metal, and glass. Laser engraving and 3D printing have further expanded the possibilities, allowing intricate designs and customizations that were previously difficult to achieve. Online platforms and e-commerce have made it easier for consumers to design and order personalized gifts from the comfort of their homes. Augmented reality (AR) tools are now being used by some retailers to let customers visualize the final product before purchase, enhancing the shopping experience. These technological innovations not only improve the quality and range of personalized gifts but also streamline the production process, making customized items more affordable and widely available.

What Are the Key Trends in the Personalized Gifts Market?

Several key trends are currently driving the personalized gifts market, reflecting changing consumer preferences and technological capabilities. One prominent trend is the increasing demand for eco-friendly and sustainable personalized gifts, as consumers become more environmentally conscious. This has led to the rise of personalized items made from recycled materials and sustainable sources. Another significant trend is the popularity of experiential gifts, where personalization extends beyond physical products to include personalized experiences, such as customized travel itineraries or bespoke culinary experiences. The use of social media and influencer marketing is also shaping the market, with influencers showcasing unique personalized gifts, driving consumer interest and demand. Furthermore, the trend of personalization is extending to corporate gifting, where businesses are increasingly seeking customized gifts for employees and clients to strengthen relationships and brand loyalty.

What Factors Are Driving the Growth in the Personalized Gifts Market?

The growth in the personalized gifts market is driven by several factors. One major driver is the increasing consumer desire for unique and meaningful gifts that stand out from generic options. The rise of e-commerce and digital platforms has made it easier for consumers to access and order personalized gifts, boosting market growth. Technological advancements, such as digital printing and 3D printing, have enhanced the quality and variety of personalized items available. Additionally, the growing trend of customization in various industries, from fashion to home decor, is fueling demand for personalized products. The influence of social media and the shift towards eco-friendly and sustainable gifting options are also contributing to the market`s expansion. These factors, combined with continuous innovation and the appeal of personalized gifts as thoughtful and unique offerings, ensure robust growth in the personalized gifts market.

SCOPE OF STUDY:

The report analyzes the Personalized Gifts market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Non-Photo Personalized Gifts, Photo Personalized Gifts); Distribution Channel (Offline, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• American Greetings Corporation
• American Stationery Company. Inc.
• CafePress, Inc.
• Card Factory
• Cimpress N.V.
• Etsy, Inc.
• funkypigeon.com Limited
• Hallmark Cards, Inc.
• Memorable Gifts
• PERI GmbH
• PersonalizationMall.com, Inc.
• Redbubble Ltd.
• Scotts & Co.
• Shutterfly, Inc.
• Signature Gifts, Inc
• Spencer Gifts LLC
• The Walt Disney Company
• Things Remembered, Inc.
• Zazzle, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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