Personal Care Appliances

Global Personal Care Appliances Market to Reach US$32.1 Billion by 2030

The global market for Personal Care Appliances estimated at US$23.4 Billion in the year 2024, is expected to reach US$32.1 Billion by 2030, growing at a CAGR of 5.4% over the analysis period 2024-2030. Hair Care, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$13.0 Billion by the end of the analysis period. Growth in the Hair Removal segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.1 Billion While China is Forecast to Grow at 6.7% CAGR

The Personal Care Appliances market in the U.S. is estimated at US$6.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.7 Billion by the year 2030 trailing a CAGR of 6.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.9% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR.

Global Personal Care Appliances Market - Key Trends & Drivers Summarized

Personal care appliances have become indispensable in modern grooming and hygiene routines, encompassing a wide range of devices designed to enhance personal appearance and well-being. These appliances include electric shavers, hair dryers, hair straighteners, epilators, facial steamers, electric toothbrushes, and more. Each category serves a specific purpose, from maintaining oral hygiene to achieving desired hairstyles and skin treatments. The convenience, efficiency, and advanced features of these appliances have made them popular across various demographics, from young adults seeking the latest beauty trends to older individuals prioritizing personal grooming and hygiene. With the rise of at-home beauty treatments, personal care appliances have allowed consumers to achieve salon-like results without the need to visit professional establishments.

Technological advancements have played a pivotal role in the evolution of personal care appliances, leading to the development of more effective, safe, and user-friendly devices. Innovations such as ionic technology in hair dryers and straighteners reduce frizz and enhance shine, while ceramic and tourmaline plates in straighteners provide even heat distribution to prevent hair damage. Electric shavers and epilators now come with multiple settings and attachments for customized grooming experiences. In the realm of oral care, electric toothbrushes with sonic and oscillating technology offer superior plaque removal compared to manual brushes. Furthermore, the integration of smart technology has introduced devices that can connect to mobile apps, providing personalized grooming tips and tracking usage patterns. These technological improvements have not only enhanced the functionality of personal care appliances but also elevated user experience by making grooming routines more efficient and enjoyable.

The growth in the personal care appliances market is driven by several factors. The increasing consumer awareness about personal grooming and hygiene, coupled with rising disposable incomes, has led to higher spending on advanced personal care devices. The beauty and wellness trend, fueled by social media and influencer culture, has significantly boosted demand for products that help consumers achieve professional results at home. Technological advancements continue to drive market growth, with manufacturers investing in research and development to introduce innovative and user-friendly appliances. The expansion of e-commerce platforms has also played a crucial role, providing consumers with easy access to a wide range of products and the ability to compare features and prices conveniently. Additionally, the growing preference for portable and travel-friendly personal care devices caters to the needs of an increasingly mobile population. These factors, along with continuous product innovation and marketing strategies that emphasize the benefits of personal grooming, are expected to sustain the robust growth of the personal care appliances market in the coming years.

SCOPE OF STUDY:

The report analyzes the Personal Care Appliances market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Hair Care, Hair Removal, Oral Care, Other Products); End-Use (Female, Male)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 150 Featured) -

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Havells India Ltd.
• Beurer GmbH
• BAO TEA
• Carex Health Brands
• Amorepacific Corporation
• Dyson Ltd.
• Andis Co., Inc.
• Boots UK Limited
• Emjoi, Inc.
• h2ofloss
• Helen of Troy Limited
• FOREO
• Herbal Hills

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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