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Strategic Analysis of the US and European Onboard Chargers Market

Strategic Analysis of the US and European Onboard Chargers Market

Executive Summary—Key Findings

PHEVs are expected to continue operating with a 􂀀kW onboard charger, while power output of EV onboard chargers will range from􂀀kW to 􂀀kW.

Onboard Chargers Market: Key Findings, Europe and US, 2013

More than 15 major companies supply onboard chargers globally, with Lear Corporation and Panasonic in key positions as suppliers for the Chevrolet Volt and Nissan Leaf—the top-selling electric vehicles (EVs) in Europe and the United States.

Original equipment manufacturers (OEMs) prefer sourcing onboard chargers from regional suppliers because of the cost benefits and shorter supply chain, which results in better predictions of delivery time.

Most plug-in hybrid electric vehicles (PHEVs) and EVs operate with a 􂀀 kW onboard charger; however, the trend is for EVs to adopt chargers with output of 􂀀 kW or more.

PHEVs will continue to have 􂀀 kW chargers.

All major suppliers offer isolated chargers; however, many—including Brusa, Mando, and Panasonic—are carrying out research and development (R&D) to introduce nonisolated chargers.

The current high prices of onboard chargers are expected to decrease􂀀% to 􂀀% by 2020 due to higher EV demand, which will increase charger production volume.

About this report

This strategic insight analyzes the market for onboard chargers integrated in plug-in hybrid and electric vehicles in Europe and North America. It discusses the current climate and future trends, especially as interest in bidirectional chargers increases. The study provides an overview of the most widely adopted onboard chargers, which have been segmented by power rating. The study further examines pricing trends at the component level, and analyzes market drivers and restraints. Main suppliers and automakers are profiled, and automakers’ current and future electric vehicle strategies are examined. The base year is 2013; the forecast period is from 2014 to 2020.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Market Overview
    • Pricing Trends
    • Market Forecast by Power Rating
      • Table Onboard Chargers Market: Unit Shipment Forecast by Power Rating, Global, 2013-2020
    • AC Power Output
    • Technology Trends
    • Supplier Chain Structure
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Player Groups Compared in this Study
  • Definitions and Segmentation
    • Definition of Onboard Chargers
    • Onboard Chargers for EVs and PHEVs
  • Market Overview
    • AC Power Output
    • Compatible Infrastructure
    • Regional Suppliers
    • Competitive Analysis of Automotive OEMs
    • Competitive Analysis of Suppliers of Onboard Chargers
    • Partnerships between Suppliers and OEMs
    • V2G Expectations
    • Technology Roadmap
    • Pricing Trends
  • Drivers and Restraints-Onboard Chargers Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Market Measurements
    • Market Forecast by Power Rating and Region-Global
    • Market Forecast by Power Rating-Global
      • Table Onboard Chargers Market: Unit Shipment Forecast by Power Rating, Global, 2013-2020
    • Market Forecast by Power Rating-Europe
      • Table Onboard Chargers Market: Unit Shipment Forecast by Power Rating, Europe, 2013-2020
    • Unit Shipment Forecast by Power Rating-US
      • Table Onboard Chargers Market: Unit Shipment Forecast by Power Rating, US, 2013-2020
    • Unit Shipment Forecast by Vehicle Type and Power Rating-Global
      • Table Onboard Chargers Market: Unit Shipment Forecast by Vehicle Type and Power Rating, Global, 2013-2020
      • Table Onboard Chargers Market: Unit Shipment Forecast by Vehicle Type and Power Rating, Global, 2013-2020
  • Outlook for Onboard Chargers
    • Opportunity Analysis
    • Isolated vs. Nonisolated Onboard Chargers
    • Improvement in Efficiency of Onboard Chargers
      • Table Onboard Chargers Market: Improvement in Efficiency, Europe and US, 2013-2020
    • Technology Trends
    • Modular Strategy
    • Performance Attributes
    • Supplier Chain Structure
    • Porter's 5 Forces Analysis
  • Competitor Profiles-Suppliers
    • Top Competitors
    • Brusa Elektronik AG
    • Delphi Corporation
    • IES-Synergy
    • Continental AG
    • Eltek Valere
  • Competitor Profiles-Automakers
    • Renault-Nissan
    • Ford Motor Company
    • Daimler
    • General Motors
    • BMW
  • Conclusions and Future Outlook
    • List of Abbreviations
    • Market Engineering Methodology

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