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Strategic Corporate Profile of CNHTC Portfolio

Strategic Corporate Profile of CNHTC Portfolio

This research service analyzes the strategic corporate profile of China National Heavy Trucks Group Corporation (CNHTC), one of the largest manufacturers of heavy-duty vehicles in China. The study examines in detail the strategies and activities of the company in both, the domestic market of China as well as in exports. The study includes an executive summary, an overview of CNHTC, its sales strategy and regional activities, the product portfolio, manufacturing and R&D strategies, its technology focus, and key conclusions.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-CNHTC Global Sales Outlook
    • Executive Summary-CNHTC Production Network
    • Executive Summary-Product Portfolio
    • Executive Summary-Current and Future Outlook
  • Overview of CNHTC
    • Snapshot of CNHTC
    • CNHTC-Objectives and Strategy
    • CNHTC-SWOT Analysis
  • Sales Strategy
    • CNHTC-Commercial Vehicle Sales Analysis
    • Chinese MD-HD Truck Unit Shipment Forecast
    • CNHTC Global Sales Outlook
    • CNHTC Sales Performance in Top 5 Markets
    • CNHTC-Aftersales Service
    • Aftersales Differentiation
  • CNHTC's Regional Activities
    • CNHTC's Global Sales Network
    • China
    • Brazil
    • Morocco
    • Nigeria
    • Russia
    • Southeast Asia
  • Product Portfolio
    • Timeline of Strategic Partnerships
    • Product Portfolio
    • CNHTC HOWO T- Series and CNHTC Sitrak C- Series
    • Product Focus-CNHTC Heavy-Duty Trucks
    • Product Focus-CNHTC MD-HD Bus
  • Manufacturing Strategy
    • Production Base
    • Global Production Network
    • Localization Strategy
    • Strategic Partners
  • R&D Strategy
    • CNHTC R&D Facility
    • R&D Budget as Percentage of Operating Income
      • Table CNHTC Portfolio: R&D Budget as Percent of Operating Income, Global, 2012-2014
  • Technology Focus
    • Technology Focal Points
    • Powertrain Research Focus
    • Innovative Technology
    • Braking System Focus
  • Key Conclusions
    • CNHTC Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Table of Abbreviations

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