2015 Global Outlook of the Medium-Heavy-duty Truck Industry
North America and Next 11 Experienced Growth while BRIC and Europe did not
The strong North American and Next markets helped the global MD-HD truck market counter the slowdown experienced in the BRIC and European markets. As a result, global sales grew by thousand units over 2013.
Value Trucks have Become the Focus
OEMs, such as Daimler AG, AB Volvo, and Iveco, from the TRIAD markets, and Tata Motors, Foton Motor Inc, FAW Group Corporation, and CNHTC, have brought the focus on value trucks at a time when demand for such trucks, especially in developing markets, is beginning to unfold. This segment will be the battle ground for global market share leadership.
Consolidation at the Top
Daimler continues to dominate the global market through individual and partnership-based successes. Strong emphasis on TCO and a foray into the value truck segment, along with a focus on advanced technologies, have paid rich dividends. Volvo’s partnership with DFM materialized in early 2015. Moreover, its focus on and leverage of soft technologies is helping it challenge Daimler on all fronts.
Natural Gas Demand Remained Strong while Hybrid-Electric Technologies Experienced Continued Activity
Natural gas truck demand has remained strong, especially in China and North America. The shale gas revolution is paving the way for global natural gas price reductions. OEMs will continue to develop hybrid powertrain systems and make supply chain investments for 2022 and beyond. Eaton has shifted focus to China while Cummins Inc., has benefited from the L natural gas engine in its portfolio.
Autonomous Trucks and Big Data are Major Focal Points for the Industry
Daimler’s autonomous truck prototype and, Volvo, PACCAR Inc, and Japanese OEMs’ activities in autonomous truck technologies, have made autonomous truck technologies a priority for the OEM community. Plat
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