Frost & Sullivan estimates that the total addressable market for the airport notifications systems market in 2014 amounted to $ million. The market is characterized by sluggish, but stable growth, which will reach $ billion by 2020.
Reports relating to future global airport expansions indicate that the leading regions making investments on airport notification systems are Asia-Pacific (APAC), North America, Europe, and the Middle East, respectively.
Key factors that contribute to the growth of this market are new airport construction, terminal expansions, or modernization projects. Conversely, a significant restraint is that the replacement of legacy systems can be cost prohibitive.
The airport construction boom in China is the main source of spending in the APAC region. In addition, Indonesian plans to open new airports annually for the next years will contribute to stable growth of the notifications market through to 2020.
Competitors in this market are primarily information technology (IT) specialists. In this research, “top tier” companies are defined as companies that have experience working with IT issues within airports that present unique problems. Additional characteristics of top tier companies are: global presence, high integration capabilities, and brand name recognition.
Airport notifications systems are evolving into more diverse communications platforms as marketers chose to use them to promote goods and services. Airports and data providers have found value in selling notification connectivity to hotels and ground transportation hubs.
About this report
This research service examines the global and regional spending trends in the airport notifications market. The airport notification systems market is growing; however, because it is predominantly dependent on new airport construction or terminal expansions, growth is sluggish. The modernization and diversity of notification systems is creating more interest by retailers outside of airport premises as a means to lure travelers toward their goods and services. Some regions have realized the value of notification systems as a means to generate revenue inside airports and are capitalizing on this phenomenon to compete for traveler patronage. The base year for this analysis is 2014 and forecasts run to 2020.
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