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Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Publisher Frost & Sullivan
Published Jan 19, 2024
SKU # MC18458538

Description

Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse



Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud.

This report leverages the information collected on Frost & Sullivan’s 2023 IT Decision Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple businesses from different industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.

The results provide a glimpse of enterprise decision processes, including:

How do organizations use or plan to use immersive technologies and the metaverse?

What are organizations’ main concerns and interests in implementing these technologies?

A majority of the IT decision-makers with knowledge of the metaverse and immersive services (93%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). On the other hand, 3 out of 4 believe the metaverse holds some or significant business value for their organizations.

Table of Contents

    • Findings
    • Research Objectives and Methodology
    • Definitions
    • VR/AR-MR Technologies: The Spectrum of Immersiveness3
    • Deconstructing the Metaverse
    • Immersive Digital Services: Level of Knowledge
    • Metaverse: Level of Knowledge
    • Interest in Immersive Digital Services
    • Major Concerns about Investing in Immersive Digital Services
    • Evaluating and Deploying Immersive Digital Technologies
    • Organizations' Use of Immersive Digital Technologies
    • How Organizations are Using Immersive Services
    • How Organizations Will Use Immersive Services in the Next 24 Months
    • Immersive Services Investment During the Next 2 Years
    • Organizations' Use of XR Headsets
    • Popularity of Extended Reality Headset Brands
    • Evaluating and Deploying Metaverse-related Technologies
    • Metaverse's Potential for Organizations
    • Benefits for Entering the Metaverse
    • Measuring the Success of Metaverse Adoption
    • Types of Metaverse Adoption
    • Knowledge of and Willingness to Engage with Metaverse Companies
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • Growth Opportunities Fuel the Growth Pipeline Engine™

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