Medical Affairs Reputations (EU5) [MS]

Medical Affairs Reputations (EU5) [MS]


Winners and losers: How well is your MS medical affairs team doing?

Which MS drugs are benefiting from the best performing and most supportive medical affairs teams according to the doctors on the receiving end? According to this latest survey, satisfaction levels are adequate but almost a quarter of physicians suggest that medical affairs teams could improve their attitude and practice. Is ‘satisfactory’ good enough? If not, what more could be done to build stronger relationships?

Use this latest report to understand how well your medical affairs team is currently doing, and how they compare to the rest. Medical Affairs Reputations: MS EU5) features 10 leading MS drugs from Biogen, Sanofi, Bayer, Novartis, Merck KGaA and Teva.

Find out what more doctors want from your medical affairs team including:

  • Which services are most important?
  • Preferred contact methods and frequency
  • Areas for improvement
Top Takeaways
  • Busy, busy: For most drugs, the majority of physicians surveyed recall hearing from medical affairs in the last six months. Which medical affairs teams get full marks for effort?
  • To see, or not to see? Plenty of MS doctors want face-to-face meetings, but the majority also cite two other communication channels they’d appreciate.
  • More information please: Nearly a third of physicians want to know more from medical affairs – more detail, more updates, more relevance.
  • One medical affairs team is streets ahead: One team sits in the top three for satisfaction for every single attribute – a phenomenal performance. Is this your medical affairs team, or a competitor’s?
Insight into 10 MS Drugs
  • Aubagio (teriflunomide; Sanofi)
  • Avonex (interferon beta-1a; Biogen)
  • Betaferon (interferon beta-1b; Bayer)
  • Copaxone (glatiramer acetate; Teva)
  • Gilenya (fingolimod; Novartis)
  • Lemtrada (alemtuzumab; Sanofi)
  • Plegridy (peginterferon beta-1a; Biogen)
  • Rebif (interferon beta-1a; Merck KGaA)
  • Tecfidera (dimethyl fumarate; Biogen)
  • Tysabri (natalizumab; Biogen)
A Competitive Assessment of Medical Affairs Teams

Developed with the help of medical affairs specialists, this report compares 10 medical affairs teams and answers key questions such as:

What do doctors need?
  • How, and how often are doctors using your medical affairs team?
  • What services do they consider most important?
  • How often should you contact them? What channels are best?
Does your medical affairs team deliver?
  • How memorable are your team’s interactions with doctors?
  • How do doctors rank your team for performance and satisfaction in 12 key areas?
  • How does your team compare to the competition—in each area, and overall?
What needs improvement?
  • Are you delivering the services that are most important to doctors?
  • Where do you need to improve?
  • How can your team enhance its services?
Based on Expert Knowledge

We surveyed 150 neurologists from the EU5 (France, Italy, Germany, Spain and the UK).

All respondents:
  • Have been practising for 3+ years
  • See at least 5 MS patients in a typical month
  • Devote at least 50% of their time to direct patient care
  • Have interacted in the last 6 months with a medical affairs professional for at least one of the listed products.
We conducted the survey between 2nd and 9th May 2017.

At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.

FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

1 Objectives, Survey Methodology and Sampling, Products Included in the Survey, Executive Summary
2 Current Status of Interactions with Different Medical Affairs Teams
2.1 Interactions in the past 6 months with Medical Affairs teams for each product
2.2 Current frequency of interactions with medical affair teams for each product
3 Competitive Evaluation of Medical Affairs Teams Performance on Various Attributes
3.1 Evaluation of overall quality of interactions with Medical Affairs teams for each product
3.2 Attribute importance of Medical Affairs teams roles to physicians’ practice
3.3 EdgeMap analysis – Competitive evaluation on Medical Affairs teams performance on attributes
3.4 Competitive evaluation of physicians satisfaction of interaction with Medical Affairs teams
3.5 Need-Gap analysis by product
4 Preferred Interaction Media, Frequency, and Suggestions for Improvement
4.1 Preferred interaction media and frequency, and suggestions for improvement
5 Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook