Market Access Impact: Ulcerative Colitis (EU5) 2018
Market barriers affect 12% of ulcerative colitis prescriptions. Is your brand losing out?
In the EU5, market barriers affect 12% of all ulcerative colitis prescriptions, with the top brand way ahead of its two rivals that are in 2nd and 3rd place. Find out how eliminating barriers would shake up the top and middle of the market, and help the last place brand double its share in Market Access Impact: Ulcerative Colitis (EU5) .
Based on a survey of 150 gastroenterologists, the report covers 7 major therapies from Takeda, AbbVie, Merck Sharp & Dohme, Biogen, Napp/Mundipharma and Pfizer. Handy graphs and charts reveal which of the 7 different barriers cost your brand the most market share, and which ones help you take the most from competitors.
Reasons to Purchase
Barriers affect just over 10% of all prescriptions: But three barriers in particular affect more prescriptions than the others.
Market access is not the problem: Barriers related to market access affect far fewer prescriptions than either of the top two barriers. What are they and what can be done about them?
Four brands gain share: But the most prescribed brand sees a sharper net gain than any other brand.
One brand loses big: Despite being prescribed by over 90% of doctors, one brand loses far more market share than any competitor.
Eliminating barriers would close the rankings: By removing certain barriers, the lowest ranked brand would move into 3rd place, jumping ahead of its rivals. Is this your brand?
Four brands have a perception problem: Between 7-13% of surveyed doctors didn’t even know these four brands exist.
Insight into 7 Major Ulcerative Colitis Drugs
Entyvio (vedolizumab, Takeda)
Humira (adalimumab; AbbVie)
Flixabi (infliximab; Biogen)
Inflectra (infliximab; Pfizer)
Remicade (infliximab; Merck Sharp & Dohme)
Remsima (infliximab; Napp/Mundipharma)
Simponi (golimumab; Merck Sharp & Dohme)
Exploring Important Market Access Issues
Market Access Impact: Ulcerative Colitis (EU5) explores key issues affecting Ulcerative Colitis drug manufacturers. You’ll learn:
How barriers affect market access:
What brands do doctors prescribe the most?
How many prescriptions do barriers affect?
Which barriers have the biggest impact?
How barriers affect your brand:
How many doctors prescribe your brand? How many don’t, but would consider it?
Why don’t doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?
A Report Based on Expert Knowledge
We surveyed 150 gastroenterologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
All respondents have:
Been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with Ulcerative Colitis in total in the last month
We conducted the survey between February 6-15, 2018.
At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook