Find out why doctors can’t prescribe your brand, and what you can do about it
Market barriers affect 16% of multiple myeloma prescriptions in the US, and most brands lose market share because of them. According to the medical oncologists and haematologists we surveyed, that’s a problem with no single solution; many of them experience as many as 2 different barriers with any given brand, and for some brands that grows to 3.
Find out which barriers cost your brand the most market share, which competitors are taking it from you, and what you can do to win it back, in Market Access Impact: Multiple Myeloma (US).
Based on a survey of 100 medical oncologists and haematologists, the report covers 9 major therapies from Janssen Biotech, Genmab, AbbVie, BMS, Novartis, Amgen, Takeda and Celgene. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Not your market?
Reasons to Purchase
Most brands lose out. While every brand wins and loses share because of barriers, 7 of the 9 surveyed brands see a net loss.
One brand leads the table, another can’t catch a break. Find out which brand sees a net share gain from every other surveyed brand, and which one sees a net loss to every other brand.
No single barrier is to blame. Up to 20% of surveyed doctors experience 2 or more barriers with the surveyed brands, with some experiencing 3 barriers.
Some brands have a perception problem. Over 30% doctors wouldn’t consider prescribing one of the brands; is it your brand, and what could you do about it?
Cost is a huge problem for three brands. Between 25-35% of doctors experience cost barriers with these 3 five brands. That’s at least 10% more than the leading competitor.
How many doctors prescribe your brand? How many don’t, but would consider it?
Why don’t doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?
A Report Based on Expert Knowledge
We surveyed 100 US-based medical oncologists and haematologists, chosen from the largest community of validated physicians in the world.
Have been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with NSCLC in total in the last month
We conducted the survey between September 1-12, 2017
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