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Writing Instruments in South Korea

Publisher Euromonitor International
Published Feb 27, 2026
Length 22 Pages
SKU # EP20934951

Description

Writing instruments is a mature category, with traditional products under threat from the rise of digital, onscreen communication, writing and art. However, modest growth was driven by companies appealing to Gen Z and other consumers through new, innovative strategies, such as character collaborations and AI-powered personalisation. Interest in calligraphy and self-expression through art continues to help maintain sales, despite maturity and the risk of products gaining commodity status. Platfor...

Euromonitor International's Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Writing Instruments in South Korea
Euromonitor International
February 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Platform innovation and Gen Z demand drive selective growth despite volume challenges
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Platform-driven brands captured Gen Z demand and drove selective growth
Daiso – a key player through affordability and character licensing
CHART 2 Daiso: A New Hub for Stationery Retail
Gen Z gravitate towards analogue experiences while AI transforms online discovery
WHAT’S NEXT?
Platform-led consumption and AI to reimagine distribution strategies
CHART 3 ABLY: AI Curation Meets Decor Culture
Shrinking school-age base requires lifestyle positioning anchored in analogue appeal
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Mitsubishi strengthens position whilst heritage brands embraced collaborations
CHART 5 Heritage Brands Meet Design-Driven Collaborations
CHANNELS
Channel transformation driven by general merchandise and online platforms
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Gen Z’s Experience-Centric Consumption – J.ESTINA’s “J Fitting Room”
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in South Korea 2025
CHART 11 Key Insights on Consumers in South Korea 2025
CHART 12 Consumer Landscape in South Korea 2025
PERSONAL ACCESSORIES IN SOUTH KOREA
EXECUTIVE SUMMARY
Jewellery drives growth and sustainability credentials gain in importance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premiumisation weakens as consumers shift from designer bags to alternative products
Changing expectations of Gen Z and Millennials create new growth opportunities
Second-hand luxury platforms gain ground as watches emerge as investment assets
Sustainability becomes a key selling point to appeal to MZ consumers
Writing instruments face structural decline as digital alternatives dominate
WHAT’S NEXT?
Ultra-luxury brands maintain appeal as investment assets whilst mid-tier players seek accessible positioning
Differentiation through customisation, community and material innovation
COMPETITIVE LANDSCAPE
Polarisation accelerates as luxury concentrates at top whilst mid-tier brands lose ground
Gen Z drives growth in experiential retail through mindful consumption
Sustainability grows as a competitive selling point
Technological sophistication presents a key opportunity
CHANNELS
Offline retail dominates
The rise of e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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