Vitamins in Brazil is expected to see double-digit retail current value growth in 2024. The category is anticipated to continue to gain relevance within the consumer health industry in this year, accounting for 13% of the value sold in the industry in current value terms, which is also an increase of four percentage points compared with 2018, before the COVID-19 pandemic, when vitamins accounted for 9% of sales. The growth highlight in 2024 has once again been multivitamins, sustaining the trend...
Euromonitor International's Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Brazil
- Euromonitor International
- April 2025
- List Of Contents And Tables
- VITAMINS IN BRAZIL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Multivitamins grows above single vitamins for the second year running
- Vitamin D is a highlight in the Brazilian market in 2024, especially when combined with magnesium
- The evolution of vitamins in Brazil: Influence, innovation, and convenience
- PROSPECTS AND OPPORTUNITIES
- As the wellness revolution progresses, the competition becomes tougher with other consumer categories
- Incomes could challenge growth in the coming years
- Consumers must intensify ambivalence in their perception of digital influence
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2019-2024
- Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN BRAZIL
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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