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Video Games in the Netherlands

Publisher Euromonitor International
Published Jul 03, 2025
Length 23 Pages
SKU # EP20174907

Description

Video games in the Netherlands experienced value growth in 2024, with increases for both hardware and software. This was due to an expanding gamer population and consumer demand for diverse gaming experiences, in addition to the increased availability of cloud gaming and new releases. The emphasis on core brands shaped the category, with companies investing in established franchises. Retail e-commerce continued to dominate distribution, while Microsoft and Sony extended their leading positions.

Euromonitor International's Video Games in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in the Netherlands
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for core brands and the expanding gamer population contribute to growth
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Releases such as Call of Duty and EA Sports FC 25 drive sales of video games software
CHART 2 Analyst Insight
Xbox expands cloud gaming, positioning itself as a cost-effective platform
CHART 3 Xbox Cloud Gaming Expands Access Beyond Consoles
WHAT’S NEXT?
Video games hardware and software set to expand in the forecast period
CHART 4 Nintendo, Sony, Microsoft Drive Next-Gen Console Expansion
Taking advantage of established franchises
More gamers will favour high-value consoles and adopt gaming headsets
AI personalisation and subscription services set to contribute to growth in video games
COMPETITIVE LANDSCAPE
Microsoft, Sony, and Nintendo lead video games, which sees rising concentration
Take-Two benefits from consumer interest in established brands
Returning Vlambeer focuses on new releases and maintaining its existing catalogue
Valve may release a Half-Life sequel; SCS to launch Benelux maps
CHANNELS
Retail e-commerce dominates sales of video games
Offline retail sees the best performance, as stores seek to improve their appeal
Game Mania closes stores in 2025, focusing on selling physical games online
Anticipated growth for retail e-commerce will require companies to adapt
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 Star Wars Funko Figures Target Dutch Consumers
CHART 8 Disney Classics Boost Lego’s Cross-Age Appeal
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in the Netherlands 2024
CHART 11 Key Insights on Consumers in the Netherlands 2024
CHART 12 Consumer Landscape in the Netherlands 2024
TOYS AND GAMES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Kidult trend and licensing contribute to solid growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games leads growth in toys and games
Funko taps into nostalgia with Star Wars Mandalorian figure
Lego leverages brand recognition and the kidult trend for growth
WHAT’S NEXT?
Video games forecast to lead growth in toys and games
AR/VR and new consoles set to fuel growth in video games
Kidults and parental desire for screen-free time set to drive growth for traditional toys and games
Retail e-commerce and omnichannel retailing set to contribute to growth
COMPETITIVE LANDSCAPE
Microsoft and Sony drive concentration, with LEGO also performing well
Little Dutch Shop's premium wooden toys drive value sales
Vtech to launch new electronic educational toys range in 2025
CHANNELS
Retail e-commerce maintains its dominance
Retail e-commerce is particularly important in video games: Game Mania turns online-only
Resurgence for offline retail, and Toychamp acquires Intertoys
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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