Video Games in Japan

Video Games in Japan


The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there are only two titles that are not from Pokémon or Nintendo: Minecraft from Microsoft, and Elden Ring from FromSoftware, which is a subsidiary of Kadokawa. This shows how strong Nintendo and Pokémon are, and also how strong the platform of Nintendo Switc...

Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Video Games in Japan
Euromonitor International
May 2023
List Of Contents And Tables
VIDEO GAMES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The year of Nintendo
PlayStation 5 is finally on track before the arrival of PlayStation VR2
Changes in the leading brands in mobile games
PROSPECTS AND OPPORTUNITIES
What is the future for Nintendo Switch?
Benefits of fostering an IP/licence demonstrated by Tamagotchi
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2017-2022
Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Video Games: % Value 2018-2022
Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
Table 8 Distribution of Video Games by Format: % Value 2017-2022
Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
TOYS AND GAMES IN JAPAN
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2017-2022
Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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