In 2024, video games in Italy experienced solid value growth, with the appeal of gaming as a positive pastime and its connection to mental wellbeing playing a significant role. The expansion of gaming software outpaced that of hardware, with mobile and online platforms seeing increased activity. Notable trends included the merging of video games and traditional toys, a focus on well-known franchises, and the rise of e-commerce. Consoles remained divided, with manufacturers investigating digital...
Euromonitor International's Video Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Italy
- Euromonitor International
- June 2025
- List Of Contents And Tables
- VIDEO GAMES IN ITALY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth in video games driven by mental wellbeing, online play, and multiplayer engagement
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Growth of video games software soars due to mental health benefits
- CHART 2 Analyst Insight
- Ubisoft and Mattel expand Uno franchise through video game partnerships
- CHART 3 UNO Grows Digitally Through Ubisoft and Mattel Partnership in 2024
- Established franchises drive video game sales amid rising development costs
- WHAT’S NEXT?
- Video games software projected to spearhead growth
- Established franchises and digital platforms to drive industry growth
- CHART 4 Call of Duty Black Ops 6 Drives Strong Sales in 2024
- Opportunities and headwinds
- COMPETITIVE LANDSCAPE
- Nintendo Switch 2 launch to reshape competitive landscape
- Steam Deck boosts gaming with recording feature and parental controls
- Microsoft adopts multiplatform strategy as gaming moves beyond hardware
- Warner Bros. Games expands Harry Potter games and theme park experiences
- CHANNELS
- E-commerce leadership sustained by entertainment integration and in-store brand reinforcement
- Square Enix to launch games across all platforms after sales disappointment
- NetEase gains top-seller status with free-to-play game
- Consumers switch to online gaming, impacting hardware sales
- CHART 5 Launch of New iPhone App Allows Gamers to Play Old Nintendo Titles
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2024
- CHART 7 Tamagotchi Revival: Rock Glitter Edition Targets Nostalgic Adult Gamers
- CHART 8 Sylvanian Families Boom as Social Media Fuels Collecting Trend in 2024
- CHART 9 Analyst Insight
- CHART 10 Real GDP Growth and Inflation 2019-2029
- CHART 11 PEST Analysis in Italy 2024
- CHART 12 Key Insights on Consumers in Italy 2024
- CHART 13 Consumer Landscape in Italy 2024
- TOYS AND GAMES IN ITALY
- EXECUTIVE SUMMARY
- Growth fuelled by video games, kidult trend, collectibles, and e-commerce
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Video games records fastest growth
- Tamagotchi relaunch targets nostalgic adults amid kidult trend
- Collectibles gain popularity, driven by limited editions and social media
- Moana film drives merchandise sales with Mattel and JAKKS Pacific
- WHAT’S NEXT?
- Video games to lead industry growth
- Cloud gaming and personalisation to shape future gaming experiences
- Toy affordability improves but inflation still hampers sales growth
- COMPETITIVE LANDSCAPE
- Fila targets adults with Didò variations amid changing market
- MGA launches Bratz Mean Girls doll line with Paramount Consumer Products
- Peg Perego reduces workforce amid sales decline, acquisition possible
- Plaion relaunches vintage console, targeting nostalgia and adult consumers
- CHANNELS
- E-commerce remains dominant distribution channel, although in-store remains important
- Pop Mart opens first store, targeting kidults with licensed figures
- TV adverts drive board game popularity, particularly Monopoly, Cluedo and Forza 4
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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