Tissue and Hygiene in Spain
In 2020, tissue and hygiene was impacted by COVID-19, with slightly higher current value growth for retail tissue and hygiene, and a strong decline for away-from-home (AFH) tissue and hygiene. After the virus emerged in the country in the first quarter of the year, the government implemented several measures to try and control its spread. Those that impacted tissue and hygiene included the closure of all horeca outlets, limitations on movement, the order to work from home where possible, and the...
Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Tissue and Hygiene in Spain
- Euromonitor International
- March 2021
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on tissue and hygiene
- COVID-19 country impact
- Company response
- Retailing shift
- What next for tissue and hygiene?
- CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
- CHART 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
- MARKET INDICATORS
- Table 1 Birth Rates 2015-2020
- Table 2 Infant Population 2015-2020
- Table 3 Female Population by Age 2015-2020
- Table 4 Total Population by Age 2015-2020
- Table 5 Households 2015-2020
- Table 6 Forecast Infant Population 2020-2025
- Table 7 Forecast Female Population by Age 2020-2025
- Table 8 Forecast Total Population by Age 2020-2025
- Table 9 Forecast Households 2020-2025
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- Slower performance as women turn to alternatives
- A move towards more niche products and organic references
- Little movement in company rankings
- RECOVERY AND OPPORTUNITIES
- Continuation of the long-term trend of volume decline
- Value growth expected due to price rises and increasing premiumisation
- Marketing to younger people to try and maintain the consumer base
- CATEGORY DATA
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
- Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Decline is mainly part of a longer-term trend due to the falling birth rate
- Rising interest in organic and differentiated products among higher-income consumers
- Competitive rankings remain largely unchanged, but some share movements seen
- RECOVERY AND OPPORTUNITIES
- Continuation of a declining trend as the birth rate falls
- Innovation expected from producers to retain consumers’ interest
- Disposable pants set to return to growth as the impact of the pandemic eases
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Growth is maintained, but sees a slowdown
- Strongest slowdown in growth seen by light adult incontinence
- No changes in company rankings, but consumers move to private label
- RECOVERY AND OPPORTUNITIES
- Solid growth set to continue as the elderly population rises
- Devices to control incontinence may hamper growth in light adult incontinence
- Innovation expected by brands to compete with private label
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Public health budget continues to support Rx/reimbursement adult incontinence
- Growth hampered by COVID-19 restrictions but driven by rising consumer base
- RECOVERY AND OPPORTUNITIES
- Solid growth expected as the consumer base continues to rise
- Potential for expansion of the products covered
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Sanitising categories see growth, but others turn to decline
- Lacklustre consumer interest as home care products are preferred
- Few changes in the competitive landscape
- RECOVERY AND OPPORTUNITIES
- Hygiene wipes set to maintain growth
- Return to growth for declining categories
- To attract consumers, players are likely to develop innovative and greener products
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2015-2020
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
- Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Stockpiling leads to shortages, but manufacturers respond
- Home seclusion due to COVID-19 improves performances across the category
- Retail tissue is characterised by private label
- RECOVERY AND OPPORTUNITIES
- Continued although slowing growth moving forward
- Toilet paper set to maintain growth, but paper towels will turn to decline
- Concern about the environment will lead to shifts in habits
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2015-2020
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
- Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Toilet paper suffers the strongest decline
- Horeca suffers from loss of both tourists and domestic demand
- Hospitals see COVID-19 admissions but fewer routine appointments
- RECOVERY AND OPPORTUNITIES
- Recovery set to take place over a couple of years
- Growth for horeca due to the return of tourists
- Sustainability will be more evident in consumer foodservice
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
- Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
- Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
- Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
- Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
- Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
- Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
- Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
- Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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