The rate of growth in retail current value sales of tissue and hygiene slowed significantly in 2024, as price growth moderated in the face of easing inflation and manufacturers offered more frequent discounts in an effort to support volume sales in the face of increasing private label competition. The boost to demand provided by COVID-19 is fading, as restrictions are eased and daily routines normalize. However, the heightened awareness of the importance of hygiene engendered by COVID-19 lingers...
Euromonitor International's Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Latvia
- Euromonitor International
- May 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN LATVIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price rises drive moderate growth in retail current value sales
- Procter & Gamble remains top dog, with private label a growing presence
- Discounters and e-commerce increasingly important
- PROSPECTS AND OPPORTUNITIES
- Declining population impacts sales
- Grocery retailers will remain the dominant distribution channel
- International players will drive new product development
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- A declining population weighs on demand
- Private label a growing threat to Procter & Gamble’s Pampers brand
- Discounters grow in importance as a distribution channel
- PROSPECTS AND OPPORTUNITIES
- Disposable pants will remain the largest and most dynamic category
- Grocery retail chains will benefit from e-commerce growth
- Innovation will remain limited
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail demand is rising but remains very limited
- Essity AB’s Tena remains the clear leader
- Pharmacies and grocery retailers dominate distribution
- PROSPECTS AND OPPORTUNITIES
- Rate of growth in constant value sales will slow significantly
- Purchasers of moderate/heavy adult incontinence products will seek maximum absorbency and leakage protection
- More specialised products will be launched
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising incidence of dementia boosts demand
- Essity AB continues to lead
- Public expenditure on long-term care remains relatively low
- PROSPECTS AND OPPORTUNITIES
- Tight fiscal policy will limit growth in retail constant value sales
- Comfort, discretion and absorbency will remain key
- Distribution will become more efficient
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
- WIPES IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Baby wipes remain dominant, but falling birth rate limits demand growth
- Private label continues to gain ground
- Grocery retailers dominate, but e-commerce expanding rapidly
- PROSPECTS AND OPPORTUNITIES
- Retail constant value sales to rebound
- Moist toilet wipes and general purpose wipes will perform well
- Retailers will continue to invest in e-commerce
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2019-2024
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 43 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased discounting limits unit price growth
- Leader Essity AB faces strong private label challenge
- Discounters and e-commerce continue to grow in importance
- PROSPECTS AND OPPORTUNITIES
- A declining population and intense price competition will weigh on growth
- Grocery retail will remain dominate
- Larger pack sizes will continue to grow in popularity
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2019-2024
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 49 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Away-from-home toilet paper accounts for the bulk of retail value sales
- An ageing population supports demand growth for away-from-home adult incontinence
- Intense price competition limits pace of innovation
- PROSPECTS AND OPPORTUNITIES
- Away-from-home toilet paper will continue to underperform
- E-commerce will grow in importance
- Away-from-home wipers and paper towels will see modest growth in retail constant value sales
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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