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Surface Care in the US

Publisher Euromonitor International
Published Mar 16, 2026
Length 35 Pages
SKU # EP21039077

Description

In 2025, surface care in the US experienced 2% current value growth to reach USD8.6 billion, supported by easing inflation and lower interest rates that helped relieve some of the financial pressure consumers faced in 2024. The trend towards health and wellness is influencing surface care, with consumers seeking products that support a healthier lifestyle as a form of preventive care. This shift is driving demand for convenient, effective cleaning solutions that reduce the stress and frequency o...

Euromonitor International's Surface Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Surface Care in the US
Euromonitor International
March 2026
List Of Contents And Tables
SURFACE CARE IN THE US
Key Data Insights
2025 Developments
Consumers Drive Growth with Essential Purchases and Value Seeking
Key Industry Trends
CHART 1 Key Industry Trends for Surface Care
Industry Performance
The Evolution of Surface Care with Eco-Efficiency and Plant-Based Innovation
CHART 2 Safely Expands Sustainable Cleaning Line with Multi-Surface Wipes at Kroger Stores
Probiotics Emerge as Key Innovation in Surface Care
CHART 3 Clean Habits, a Leader in Microbiome-Safe Home Care Launch of Its Probiotic Cleaning Line
CHART 4 Value Sales of Surface Care 2020-2030
CHART 5 Volume Sales of Surface Care
CHART 6 Sales of Surface Care by Category
What's Next?
Efficiency and Simplification to Drive Future Surface Care Sales
Probiotics and Sustainability Shape Future Product Innovation
CHART 7 Analyst Insight for Surface Care
Automation and Channel Diversification to Drive Market Changes
CHART 8 Forecast Sales of Surface Care 2020-2030
CHART 9 Forecast Sales of Surface Care by Category 2025-2030
Competitive Landscape
The Clorox Co and Reckitt Benckiser Lead with Strong Brand Portfolios
CHART 10 Company Shares of Surface Care 2025
CHART 11 Brand Shares of Surface Care 2025
Channels
Hypermarkets and Supermarkets Drive Surface Care Distribution
Retail E-Commerce Emerges as Most Dynamic Channel
CHART 12 Retail Channels for Surface Care 2020-2025
Economic Context
CHART 13 Economic Context for Surface Care
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
CHART 19 Consumer Context for Surface Care
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 All-In-One Bleach: Clorox Scentiva Merges Disinfection and Freshness
CHART 22 Seedshub Redefines Pet Care with Pet Hair Dissolver Product Awarded Pet Tech Innovation Award
CHART 23 DTC Sustainability Pioneer Clean Cult Continues to Expand into Mass Retail
CHART 24 Value Sales of Home Care 2020-2030
CHART 25 Volume Sales of Home Care 2020-2030
CHART 26 Sales of Home Care by Category 2025
CHART 27 Analyst Insight for Home Care
CHART 28 Forecast Sales of Home Care by Category 2025-2030
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN THE US
Executive Summary
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Key Industry Trends
Industry Performance
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
What's Next?
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Competitive Landscape
Leading Players Maintain Dominance through Innovation and Multifunctionality
Channels
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Economic Context
Consumer Context
Country Reports Disclaimer

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