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Store Cards in Colombia

Publisher Euromonitor International
Published Jan 22, 2026
Length 21 Pages
SKU # EP20807479

Description

Store cards are slowly losing relevance in Colombia as consumers increasingly turn to the convenience and flexibility of other payment options, especially credit cards and BNPL. Some retailers are turning to co-branded products rather then traditional store cards in response to this shift in behaviour, although store cards still remain a tool for creating and sustaining brand loyalty for some retailers.

Euromonitor International's Store Card Transactions in Colombia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Store Cards in Colombia
Euromonitor International
January 2026
List Of Contents And Tables
STORE CARDS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Store cards under threat as consumers turn to alternative payment options
INDUSTRY PERFORMANCE
Traditional store cards lose ground to co-branded alternatives
Store Cards are losing ground toward more versatile payments methods
WHAT’S NEXT
Store cards could still unlock opportunities through increased personalisation
Store cards as a tool for brand loyalty and exclusivity
Limited utility and declining relevance push store cards out of consumer portfolios
COMPETITIVE LANDSCAPE
Store cards remain a loyalty tool for major retailers in Colombia
Ara and BBVA launch co-branded credit card
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN COLOMBIA
EXECUTIVE SUMMARY
A brighter outlook for 2025 as consumer confidence improves
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic recovery fuels growth in card issuance
Digital payments reshape the transaction landscape
Bre-B, transforming Colombia’s payment ecosystem
WHAT’S NEXT?
Debt cards set to play a growing role in the payments market
As consumer confidence returns the focus will shift towards the benefits offered by credit cards
Pre-paid cards still full of potential but store cards falling out of fashion
COMPETITIVE LANDSCAPE
BanColombia remains on top with strong card portfolio
Payment networks driving loyalty and adoption in Colombia
Nu sees rapid growth by focusing on financial inclusion in Colombia
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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