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Store Cards in Austria

Publisher Euromonitor International
Published Jul 02, 2025
Length 17 Pages
SKU # EP20174914

Description

Store cards have never played a major role in Austria and will remain a niche market, with a downward trend also seen in 2024. Most consumers in Austria are unfamiliar with store cards, they fear hidden costs with every additional payment method, and the usage of revolving credit in payment cards is generally uncommon in favour of overdraft facilities.

Euromonitor International's Store Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Store Cards in Austria
Euromonitor International
July 2025
List Of Contents And Tables
STORE CARDS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Clear trend towards negligibility continues for store cards
Decline driven by obsoletion store card programmes
Merchants gradually lose interest in store cards, with only a small number remaining
PROSPECTS AND OPPORTUNITIES
No help in sight for store cards
Increasing dominance of debit cards could potentially help store cards, in a very optimistic scenario
Consumer trends are clearly moving away from store cards
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2019-2024
Table 2 Store Cards Transactions 2019-2024
Table 3 Store Cards in Circulation: % Growth 2019-2024
Table 4 Store Cards Transactions: % Growth 2019-2024
Table 5 Store Cards: Number of Cards by Issuer 2019-2023
Table 6 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 7 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 8 Forecast Store Cards Transactions 2024-2029
Table 9 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 10 Forecast Store Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2019-2024
Table 12 Number of ATMs: Units 2019-2024
Table 13 Value Lost to Fraud 2019-2024
Table 14 Card Expenditure by Location 2024
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 16 Domestic versus Foreign Spend 2024
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 18 Financial Cards by Category: Number of Accounts 2019-2024
Table 19 Financial Cards Transactions by Category: Value 2019-2024
Table 20 Financial Cards by Category: Number of Transactions 2019-2024
Table 21 Consumer Payments by Category: Value 2019-2024
Table 22 Consumer Payments by Category: Number of Transactions 2019-2024
Table 23 M-Commerce by Category: Value 2019-2024
Table 24 M-Commerce by Category: % Value Growth 2019-2024
Table 25 Financial Cards: Number of Cards by Issuer 2019-2023
Table 26 Financial Cards: Number of Cards by Operator 2019-2023
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 30 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 31 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 32 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 33 Forecast Consumer Payments by Category: Value 2024-2029
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 35 Forecast M-Commerce by Category: Value 2024-2029
Table 36 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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