Savoury Snacks in the Netherlands

Consumer demand for savoury snacks in the Netherlands remained steady in 2025, resulting in stable volume sales. Nuts, seeds and trail mixes reported positive growth in volume terms, driven by healthy variants. However, other types of snacks showed a negative development, due to a dispute between dominant player PepsiCo Nederland BV and Jumbo Supermarkten BV, one of the major grocery retailers in the Netherlands. For large periods of time during 2025, PepsiCo Nederland had limited distribution i...

Euromonitor International's Savoury Snacks in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Savoury Snacks in the Netherlands
Euromonitor International
July 2025
List Of Contents And Tables
SAVOURY SNACKS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
PepsiCo Nederland BV and Jumbo Supermarkten BV dispute impacts category performance
PepsiCo Nederland BV dominates but is under pressure
Supermarkets dominate because of their wide range and frequent price deals
PROSPECTS AND OPPORTUNITIES
Positive outlook for savoury snacks with plenty of innovation
PepsiCo Nederland will continue to develop its ranges
Nuts, seeds and trail mixes will focus on health and wellness trend
Summary 1 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2020-2025
Table 13 Sales of Snacks by Category: Value 2020-2025
Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Snacks: % Value 2021-2025
Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Snacks by Format: % Value 2020-2025
Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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