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Retail Tissue in Spain

Publisher Euromonitor International
Published Apr 22, 2026
Length 36 Pages
SKU # EP21149061

Description

Retail tissue in Spain demonstrated a resilient performance in 2025, marked by a 4% increase in retail volume to 537,362 tonnes and a 2% rise in retail value to EUR1,947 million. The Spanish market benefitted from a favourable cost environment, as lower cellulose and energy prices allowed manufacturers to cut unit prices and reinvest in production efficiency. This contributed to a more pronounced volume recovery than in other mature markets, where inflationary pressures remained more acute and v...

Euromonitor International's Retail Tissue in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Retail Tissue in Spain
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL TISSUE IN SPAIN
Key Data Insights
2025 Developments
National Brands Focus on Premiumisation to Regain Share in Toilet Paper
Key Industry Trends
CHART 1 Key Industry Trends for Retail Tissue
Industry Performance
Renova Transforms Textile Waste into High-Value Tissue Innovation
CHART 2 Value Sales of Retail Tissue 2020-2030
CHART 3 Volume Sales of Retail Tissue 2020-2030
CHART 4 Value Sales of Retail Tissue by Category 2025
What's Next?
Private Label Expected to Raise the Bar with Professional-Grade Innovation
Manufacturers Set to Achieve Energy Independence and Digitalisation to Protect Affordability
CHART 5 Forecast Value Sales of Retail Tissue 2020-2030
CHART 6 Forecast Value Sales of Retail Tissue by Category 2025-2030
Competitive Landscape
Kimberly-Clark and Ict Reclaim Share as Price War Narrows Gap
CHART 7 Company Shares of Retail Tissue 2025
CHART 8 Brand Shares of Retail Tissue 2025
Channels
Grocery Retailers' Digital Push Accelerates Omnichannel Tissue Sales
CHART 9 Retail Channels for Retail Tissue 2020-2025
Products
Renova Transforms Denim Waste into Premium Upcycled Tissue
Kimberly-Clark and Ict Narrow Price Gaps to Reclaim Share
Retailers Drive Premium Private Label, Reshaping Value Dynamics
Economic Context
CHART 10 Economic Context for Retail Tissue
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Retail Tissue
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Tissue and Hygiene
CHART 18 Lindor Launches Eco-Friendly Washable Boxers for Men
CHART 19 Value Sales of Tissue and Hygiene 2020-2030
CHART 20 Value Sales of Tissue and Hygiene by Category 2025
CHART 21 Analyst Insight for Tissue and Hygiene
CHART 22 Forecast Value Sales of Tissue and Hygiene 2020-2030
CHART 23 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030
CHART 24 Company Shares of Tissue and Hygiene 2025
CHART 25 Brand Shares of Tissue and Hygiene 2025
CHART 26 Retail Channels for Tissue and Hygiene 2020-2025
CHART 27 Economic Context for Tissue and Hygiene
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Tissue and Hygiene
CHART 31 Population 2020-2030
CHART 32 Consumer Expenditure 2020-2030
CHART 33 Population by Generation 2025
TISSUE AND HYGIENE IN SPAIN
Executive Summary
Private Label Reshapes Tissue Aisles as Shoppers Prioritise Affordability
Key Data Insights
Key Industry Trends
Industry Performance
Brands Drive Premiumisation and Segmentation as Innovation Offsets Price Wars
What's Next?
Mercadona Shifts Shopping Habits as Digital-First Habits Expected to Accelerate
Menstrual Cup Overtakes Pads as Reusables Expected to Continue Disrupting Disposables
Store Brands Expected to Invest in Premium Features to Win Loyalty and Value
Competitive Landscape
Mercadona Grows Share as Private Label Powers Value Expansion
Channels
Supermarkets Remain in the Lead as Discounters Capture Increased Walletshare
Economic Context
Consumer Context
Country Reports Disclaimer

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