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Retail Tissue in Lithuania

Publisher Euromonitor International
Published Apr 29, 2026
Length 31 Pages
SKU # EP21171545

Description

Retail tissue in 2025 is characterised by stagnation, with the total retail volume reaching 19,000 tonnes and growing by only 1% compared to 2024. Retail tissue's weak performance is attributed to saturation in its two largest categories, toilet paper and paper towels, both of which have reached maturity in terms of per capita consumption and leave little room for natural volume growth. Notably, the value generated by retail tissue actually decreased by 1% to EUR93 million, a rare contraction di...

Euromonitor International's Retail Tissue in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Retail Tissue in Lithuania
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL TISSUE IN LITHUANIA
Key Data Insights
2025 Developments
Maxima and Rimi Trigger Price War, Driving Down Value Sales
Industry Performance
Grite and Private Label Intensify Rivalry as Essity Ab Loses Ground
CHART 1 Private Label Offerings Are Gaining Traction
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Bulk Promotions Drive Shift to Larger Pack Formats
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Grite and Retailer Brands Reshape Share Leadership through Value Focus
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Bulk Promotions to Maintain Channel Dominance
Barbora’S E-Commerce Surge Captures Demand outside Promo Periods
Maxima’S Omnichannel Approach Shapes Future Channel Trends
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Retail Tissue
CHART 11 Real GDP Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Retail Tissue
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Tena Men Protective Boxer
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Forecast Value Sales 2020-2030
CHART 21 Forecast Value Sales by Category 2025-2030
CHART 22 Company Shares 2025
CHART 23 Brand Shares 2025
CHART 24 Retail Channels 2020-2025
CHART 25 Economic Context for Tissue and Hygiene
CHART 26 Real GDP Growth 2020-2030
CHART 27 Inflation 2020-2030
CHART 28 Consumer Context for Tissue and Hygiene
CHART 29 Population 2020-2030
CHART 30 Consumer Expenditure 2020-2030
CHART 31 Population by Generation 2025
TISSUE AND HYGIENE IN LITHUANIA
Executive Summary
Maxima Drives Affordable Bulk Buying through Frequent Deep Discounts
Key Data Insights
Industry Performance
Private Label Premiumises Nappies as Shoppers Prioritise Value
Private Label Expands into Premium Lines as Shoppers Embrace Quality at a Lower Price
What's Next?
Grite and Private Label Shape Future Tissue Sales as Brand Loyalty Fades
Competitive Landscape
Maxima Lt?Uab and Grigeo Grigeo Grigiskes Ab Drive Gains as Private Label Reshapes Competitive Dynamics
Channels
Maxima Leverages Deep Promotions to Reinforce Supermarket Dominance
Retail E-Commerce Accelerates as Promotion Cycles Shift Shopper Behaviour
Economic Context
Consumer Context
Country Reports Disclaimer

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