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Retail Tissue in Greece

Publisher Euromonitor International
Published Apr 30, 2026
Length 34 Pages
SKU # EP21171655

Description

Retail tissue in Greece in 2025 registered steady growth, with retail value sales reaching EUR424 million, up by 2%. In the broader regional context, retail tissue in Greece tracked a more stable trajectory than some Western European peers, maintaining positive momentum as consumers continued to seek value in staple household essentials. The population stands at 10.4 million, with consumer expenditure increasing to EUR187 billion in 2025, indicating resilience in household spending despite demo...

Euromonitor International's Retail Tissue in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Retail Tissue in Greece
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL TISSUE IN GREECE
Key Data Insights
2025 Developments
Affordability Remains Key Trend as Price Sensitivity Continues
Key Industry Trends
CHART 1 Key Industry Trends for Retail Tissue
Industry Performance
Brands Shift to Eco-Friendly and Premium Options to Meet Sustainability and Innovation Expectations
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
CHART 4 Volume Sales 2020-2030
What's Next?
Discounters and Variety Stores to Attract Price-Focused Households Amid Shifting Demand
Toilet Paper to Sustain Value Lead as Paper Towels Show Strongest Gains
Private Label Gains to Accelerate as Brand Loyalty Erodes
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Lidl Hellas Expands Shelf Space and Quality to Outpace Branded Rivals
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Supermarkets Leverage Wide Assortment and Promotions to Maintain Lead
Lidl Capitalises on Private Label Expansion to Outpace Rivals
Online Convenience Drives Growth as E-Commerce Accelerates
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Retail Tissue
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Retail Tissue
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Tissue and Hygiene
CHART 18 Water-Based Wipes from Mega Disposables
CHART 19 Value Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Tissue and Hygiene
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Tissue and Hygiene
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN GREECE
Executive Summary
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Key Data Insights
Key Industry Trends
Industry Performance
Adult Incontinence Outpaces Other Categories as Ageing Accelerates Portfolio Shifts
Mega Disposables and Procter &?Gamble?Introduce Water-Based Wipes to Meet Demand for Skin-Friendly, Sustainable Solutions
What's Next?
Manufacturers to Increase Bulk Packs and Smaller Sizes to Address Value and Affordability
Eco Claims and Pack Innovation Face Affordability Challenge as Value for Money Dominates Shopper Priorities
Competitive Landscape
Mega Disposables Leverages Brand Loyalty as Fragmentation Intensifies
Channels
Supermarkets Leverage Outlet Reach and Promotions to Maintain Lead
Discounters and E-Commerce Accelerate as Shoppers Prioritise Convenience and Price
Economic Context
Consumer Context
Country Reports Disclaimer

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