Retail Tissue in Estonia

Retail tissue value sales in Estonia recorded moderate growth in 2024, driven by rising prices. Whilst volume sales remained stable, rising production and transport costs led to higher prices, boosting value sales. In addition, consumers showed a growing preference for premium and eco-friendly options, including soft, multi-ply, and recycled tissue, increasing average spend in the category. Strong supermarket promotions and the expansion of private label further contributed to growth in 2024.

Euromonitor International's Retail Tissue in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.