Retail in Morocco

Retail in Morocco benefited from relatively stable socio-economic conditions in 2024, supported by steady GDP growth and government reforms. The new Investment Charter continued to attract foreign direct investment (FDI), bolstering industrial production and infrastructure development. Population growth further drove demand for essential goods, particularly groceries. At the same time, moderating inflation eased pressure on household budgets, contributing to increased spending on discretionary i...

Euromonitor International's Retail in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.