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Retail Adult Incontinence in the Czech Republic

Publisher Euromonitor International
Published Apr 15, 2026
Length 36 Pages
SKU # EP21132328

Description

Retail adult incontinence in the Czech Republic recorded robust retail value and volume growth in 2025, significantly outpacing broader regional trends, with volume rising 7% year-on-year to reach 44.9 million units and retail value up 7% to CZK490 million. This performance is underpinned by an increase in the elderly population. Over 20% of the country are aged 65 years and above, driving demand for both light and moderate/heavy adult incontinence products and fuelling repeat purchases.

Euromonitor International's Retail Adult Incontinence in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Retail Adult Incontinence in the Czech Republic
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLIC
Key Data Insights
2025 Developments
Retailers Expand Private Label Ranges and Attract Shoppers with Value-Led Strategies
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Private label gains share across retail adult incontinence
Tax Reduction and Affordability Focus Drive Volume Gains and Accelerate Innovation in Reusable Formats
Pull-Up Pants and High-Absorbency Pads Deliver Convenience and Address Needs of Ageing Population
CHART 3 Ageing population drives demand for adult incontinence products
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Pull-Up Pants and Private Label Drive Purchasing Shifts
Reusable Solutions and Innovation Reshape Buying Patterns
Washable Products and Bio-Materials Shift Competitive Dynamics
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Hartmann Strengthens Clinical Trust as Private Label Expands
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Drugstores Dominates for Everyday Adult Incontinence Purchases
E-Commerce Leverages Privacy and Convenience to Win Repeat Buyers
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Retail Adult Incontinence
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Retail Adult Incontinence
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Tissue and Hygiene
CHART 20 Price sensitive consumers opt for private label
CHART 21 Premium demand is growing in formats where comfort and durability are highly visible
CHART 22 Value Sales 2020-2030
CHART 23 Value Sales by Category 2025
CHART 24 Forecast Value Sales 2020-2030
CHART 25 Forecast Value Sales by Category 2025-2030
CHART 26 Analyst Insight for Tissue and Hygiene
CHART 27 Company Shares 2025
CHART 28 Brand Shares 2025
CHART 29 Retail Channels 2020-2025
CHART 30 Economic Context for Menstrual Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Menstrual Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
TISSUE AND HYGIENE IN THE CZECH REPUBLIC
Executive Summary
Flat Performance as Shoppers Make Value Choices
Key Data Insights
Key Industry Trends
Industry Performance
Brands and Private Label Align with Changing Shopper Priorities
Sustainability Claims and Responsible Sourcing Redefine Quality and Trust
What's Next?
Older Adults Drive Demand for Premium Adult Incontinence Solutions
Sustainability Expectations Force Brands to Prove Environmental Claims
Polarisation between Value and Premium Lines
Competitive Landscape
Private Label Expansion Challenges Established Brands
Channels
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
Drugstores and Health and Beauty Specialists Build Shopper Loyalty through Specialisation
Online Channels Capture Bulky and Discreet Purchases with Value and Privacy
Economic Context
Consumer Context
Country Reports Disclaimer

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