
Retail Adult Incontinence in Canada
Description
Value sales of retail adult incontinence increased in 2024, driven by Canada’s ageing population and growing awareness of incontinence management solutions. Seniors aged 65 and over accounted for 17.5% of the population in 2019, with projections indicating an increase to nearly 25% by 2040. However, value growth in 2024 slowed compared to 2023 due to easing inflationary pressures and consumers opting for more affordable incontinence products. Many individuals traded down to lower-priced alternat...
Euromonitor International's Retail Adult Incontinence in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Retail Adult Incontinence in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Retail Adult Incontinence in Canada
- Euromonitor International
- March 2025
- List Of Contents And Tables
- RETAIL ADULT INCONTINENCE IN CANADA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Value growth impacted by inflation and consumer usage habits
- Depend brand leads the way as private label gains traction
- Pull-up formats and breathability remain top priorities for consumers
- PROSPECTS AND OPPORTUNITIES
- Older adults face challenges including gaps in care and access to incontinence supplies
- E-commerce continues to grow as new DTC brands prioritise sustainability
- Brands highlight female life stages and work to destigmatise incontinence
- CATEGORY DATA
- Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN CANADA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 7 Birth Rates 2019-2024
- Table 8 Infant Population 2019-2024
- Table 9 Female Population by Age 2019-2024
- Table 10 Total Population by Age 2019-2024
- Table 11 Households 2019-2024
- Table 12 Forecast Infant Population 2024-2029
- Table 13 Forecast Female Population by Age 2024-2029
- Table 14 Forecast Total Population by Age 2024-2029
- Table 15 Forecast Households 2024-2029
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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