
Retail Adult Incontinence in Belgium
Description
In 2024, retail volume and value sales of retail adult incontinence continued an upward trajectory, driven by the ageing population and growing societal acceptance of incontinence issues. The category benefited from heightened awareness and product accessibility, particularly in mainstream retail channels. Despite heavy promotional activity, the segment's retail value sales increased due to the rising adoption of branded adult incontinence protection and the expansion of private label offerings.
Euromonitor International's Retail Adult Incontinence in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Retail Adult Incontinence in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Retail Adult Incontinence in Belgium
- Euromonitor International
- March 2025
- List Of Contents And Tables
- RETAIL ADULT INCONTINENCE IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Light incontinence products boost growth, appealing to a broader consumer base
- Tena retains its lead while expanding its offerings with specialised products for men
- Convenience retailers and retail e-commerce drive growth as consumers appreciate easy accessibility
- PROSPECTS AND OPPORTUNITIES
- A steady increase in retail value is set to be driven by the ageing population and rising awareness
- Retail e-commerce is set to have an increasing role in the distribution of adult incontinence
- Male products, comfort and the sustainability are set to drive innovation
- CATEGORY DATA
- Euromonitor International
- Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN BELGIUM
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- EXECUTIVE SUMMARY
- Table 7 Birth Rates 2019-2024
- Table 8 Infant Population 2019-2024
- Table 9 Female Population by Age 2019-2024
- Table 10 Total Population by Age 2019-2024
- Table 11 Households 2019-2024
- Table 12 Forecast Infant Population 2024-2029
- Table 13 Forecast Female Population by Age 2024-2029
- Table 14 Forecast Total Population by Age 2024-2029
- Table 15 Forecast Households 2024-2029
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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