Oral Care in Serbia

Oral care registered healthy current value and moderate volume growth in Serbia in 2024. People are becoming more aware of the importance of oral health and its connection to overall wellbeing, and this drove demand for oral care. The prevalence of dental problems like cavities, gum disease and bad breath has led to a greater focus on preventive care. Companies are also introducing advanced products, such as electric toothbrushes, whitening toothpaste, and mouthwashes with added benefits, appeal...

Euromonitor International's Oral Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Oral Care in Serbia
Euromonitor International
May 2025
List Of Contents And Tables
ORAL CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth for oral care in 2024
Colgate-Palmolive holds on to commanding lead
E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
Continuing stable growth over forecast period
Increasing demand for greener and more natural offerings
Continuing innovation to keep consumers engaged
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2019-2024
Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 3 Sales of Toothbrushes by Category: Value 2019-2024
Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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