Oral care in Lithuania stagnated in 2024, with flat retail volume growth and a moderate increase in retail current value sales, underpinned by prices rises. The major categories, toothpaste and manual toothbrushes, are highly saturated and new purchases often rely on replacements and heavy price promotions.
Euromonitor International's Oral Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Lithuania
- Euromonitor International
- May 2025
- List Of Contents And Tables
- ORAL CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Electric toothbrushes gain momentum
- Colgate-Palmolive and Biok Laboratorija increase the pressure on GlaxoSmithKline
- Appliances and electronics specialists ride the popularity of power toothbrushes to make gains
- PROSPECTS AND OPPORTUNITIES
- Investments to continue to push electric toothbrushes
- Oral care routines to slowly gain sophistication
- Significant innovation potential in oral care
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN LITHUANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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