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Lodging (Destination) in Turkey

Publisher Euromonitor International
Published Sep 26, 2025
Length 16 Pages
SKU # EP20439144

Description

Turkey’s lodging market has experienced continued growth in current value terms in 2025, supported by strong inbound tourism, domestic travel activity, and evolving consumer preferences. The total number of hotels outlets has also risen moderately across all categories. However, one of the most significant shifts in Turkey’s lodging market in 2025 has been the recovery of the short-term rentals market. There has been an increase in the number of short-term rentals outlets in 2025, following a sh...

Euromonitor International's Lodging (Destination) in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hotels, Lodging (Destination) Offline, Lodging (Destination) Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Lodging (Destination) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Lodging (Destination) in Turkey
Euromonitor International
September 2025
List Of Contents And Tables
LODGING (DESTINATION) IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Recovery of short-term rentals provides a boost to lodging
Airbnb bounces back from new licensing law, whilst Hilton remains a key player
PROSPECTS AND OPPORTUNITIES
Government-supported infrastructure developments providing a boost to lodging
Expansion of branded hotels and licensed short-term rentals to drive lodging growth
CATEGORY DATA
Table 1 Lodging (Destination) Sales: Value 2020-2025
Table 2 Lodging (Destination) Online Sales: Value 2020-2025
Table 3 Hotels Sales: Value 2020-2025
Table 4 Hotels Online Sales: Value 2020-2025
Table 5 Other Lodging Sales: Value 2020-2025
Table 6 Other Lodging Online Sales: Value 2020-2025
Table 7 Lodging (Destination) Outlets: Units 2020-2025
Table 8 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 9 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 10 Hotels NBO Company Shares: % Value 2020-2024
Table 11 Hotel Brands by Key Performance Indicators 2025
Table 12 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 13 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 14 Forecast Hotels Sales: Value 2025-2030
Table 15 Forecast Hotels Online Sales: Value 2025-2030
Table 16 Forecast Other Lodging Sales: Value 2025-2030
Table 17 Forecast Other Lodging Online Sales: Value 2025-2030
Table 18 Forecast Lodging (Destination) Outlets: Units 2025-2030
TRAVEL IN TURKEY
EXECUTIVE SUMMARY
Travel in 2025:The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 19 Surface Travel Modes Sales: Value 2020-2025
Table 20 Surface Travel Modes Online Sales: Value 2020-2025
Table 21 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 22 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 23 In-Destination Spending: Value 2020-2025
Table 24 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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