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Limited-Service Restaurants in Greece

Publisher Euromonitor International
Published Mar 25, 2026
Length 38 Pages
SKU # EP21074989

Description

Though foodservice value sales declined in limited-service restaurants in Greece in 2025, these outlets and specialist coffee shops continue to attract investment due to their high profit potential and low costs. The market has seen both openings and closures from overinvestment, but consumers increasingly prefer limited-service formats over full-service. Burger chains and independents, notably boosted by Vivartia’s acquisition of Jackaroo and the re-entry of pizza chains, drive growth. Convenie...

Euromonitor International's Limited-Service Restaurants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Limited-Service Restaurants in Greece
Euromonitor International
March 2026
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Investment in limited-service restaurants in Greece despite value sales decline
INDUSTRY PERFORMANCE
Investment surges in limited-service formats despite market saturation
Burger limited-service restaurants drive growth through acquisitions and new concepts
Delivery and drive-through expand as operators prioritise convenience
WHAT’S NEXT?
Niche concepts and world cuisines drive future outlet expansion
Delivery set to grow as eat-in declines further
Premiumisation reshapes menus to boost transaction value
COMPETITIVE LANDSCAPE
Goody’s SA leads limited-service restaurants with strong brand portfolio
Ice cream brands are among the top performers in limited-service restaurants
Chains outperform independents as investment accelerates in limited-service restaurants
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN GREECE
EXECUTIVE SUMMARY
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
WHAT’S NEXT?
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
COMPETITIVE LANDSCAPE
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
CHANNELS
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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