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Laundry Care in the US

Publisher Euromonitor International
Published Mar 16, 2026
Length 36 Pages
SKU # EP21039145

Description

Laundry care in the US recorded marginal value and volume increases in 2025, buoyed by a gradual easing of inflation and a reduction in interest rates. Despite a negative consumer confidence index reflecting persistent economic anxieties, the category proved resilient as an essential household staple, especially laundry detergents. This growth was further supported by a rise in median household disposable income, which reached USD121,451 in 2025 up from USD117,290 the previous year. While this f...

Euromonitor International's Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Laundry Care in the US
Euromonitor International
March 2026
List Of Contents And Tables
LAUNDRY CARE IN THE US
Key Data Insights
2025 Developments
Marginal Growth Characterises Laundry Care Despite Economic Pressures
Key Industry Trends
CHART 1 Key Industry Trends for Laundry Care
Industry Performance
Tide Drive Multifunctionality with Upgraded Formula
Laundry Care Gets a Premium Fragrance Boost
CHART 2 Unstopables™ Unlimited Collection Redefines Laundry Luxury with Fine Fragrances for Everyone
CHART 3 Value Sales of Laundry Care 2020-2030
CHART 4 Volume Sales of Laundry Care 2020-2030
CHART 5 Sales of Laundry Care by Category 2025
What's Next?
Premiumisation and Technical Innovation to Anchor Future Us Laundry Care Growth
CHART 6 Analyst Insight for Laundry Care
Evolving Product Formats to Increasingly Cater to Diverse Consumer Needs
CHART 7 Seedshub Redefines Pet Care with Pet Hair Dissolver Product Awarded Pet Tech Innovation Award
Sustainability as a Baseline: Evolution of Eco-Conscious Laundry Care in the Us
CHART 8 Forecast Sales of Laundry Care 2020-2030
CHART 9 Forecast Sales of Laundry Care by Category 2025-2030
Competitive Landscape
The Procter & Gamble Co Dominates with Multifunctional Offerings
The Procter & Gamble Co Leads Emerging Collaborations with Limited-Edition Launches
Private Label and Premium Innovations to Shape Polarised Future
CHART 10 Company Shares of Laundry Care 2025
CHART 11 Brand Shares of Laundry Care 2025
Channels
Hypermarkets and Supermarkets Drive Laundry Care Sales through In-Person Shopping
Retail E-Commerce Gains Traction with Convenience and Product Variety
CHART 12 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 13 Economic Context for Laundry Care
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Laundry Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 All-In-One Bleach: Clorox Scentiva Merges Disinfection and Freshness
CHART 22 Seedshub Redefines Pet Care with Pet Hair Dissolver Product Awarded Pet Tech Innovation Award
CHART 23 DTC Sustainability Pioneer Clean Cult Continues to Expand into Mass Retail
CHART 24 Value Sales of Home Care 2020-2030
CHART 25 Volume Sales of Home Care 2020-2030
CHART 26 Sales of Home Care by Category 2025
CHART 27 Analyst Insight for Home Care
CHART 28 Forecast Sales of Home Care by Category 2025-2030
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN THE US
Executive Summary
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Key Industry Trends
Industry Performance
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
What's Next?
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Competitive Landscape
Leading Players Maintain Dominance through Innovation and Multifunctionality
Channels
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Economic Context
Consumer Context
Country Reports Disclaimer

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