The company’s main strategy and future plans are to increase its value share in the country by increasing its variety of benefits award plans and by matching them to its customers' needs. Another direction of the company is to adjust to the new debit regulation by launching new debit cards and related services in order to gain consumer attention. Finally, as credit cards is expected to increase and has a lot of growth potential, it is expected to see more types of credit cards in the country. Se...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Lending, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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