Category: Household Products
Household Products market research reports by Euromonitor International
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Toilet Care in Japan
In 2024, toilet care in Japan witnessed growth in both retail volume and current value terms, as consumers looked for convenient, effective products due to spending more time outside the home, and was despite rising prices. Leading brands began to pass on rising costs to consumers, a phenomenon illu ... Read More
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Dishwashing in Finland
Finnish consumers are becoming more mindful of the environmental impact of their household cleaning products, leading to a growing preference for dishwashing solutions that are both effective and eco-friendly. Many are moving away from conventional dishwashing liquids that contain harsh chemicals an ... Read More
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Dishwashing in the Philippines
In 2024, dishwashing witnessed continued growth in both retail volume and current value terms in the Philippines, with increases for both hand dishwashing and automatic dishwashing. However, hand dishwashing saw the highest growth rates in 2024, and accounted for the vast majority of value sales, at ... Read More
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Dishwashing in Uzbekistan
In 2024, dishwashing in Uzbekistan felt the impact of import tariffs. Implemented on 1 January, these tariffs have significantly challenged the competitiveness of foreign brands, forcing many - particularly Turkish companies - to either scale back their operations or withdraw entirely from the marke ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan saw a downturn in 2024, with both volume and value sales slowing and volume sales remaining only marginally positive. This scenario can largely be attributed to the fact that polishes are not considered essential goods, with many consumers opting instead for multifunctional cl ... Read More
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Laundry Care in Ecuador
Value and volume sales were largely unchanged for laundry care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth in laundry care. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production ... Read More
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Polishes in Ecuador
Value and volume sales were largely unchanged for polishes in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequen ... Read More
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Toilet Care in Uzbekistan
The toilet care category in Uzbekistan exhibited robust growth in both market value and volume terms in 2024, continuing the positive trend of previous periods. Despite the diminishing impact of the COVID-19 pandemic, toilet care products remain highly demanded due to their essential role in everyda ... Read More
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Dishwashing in Ecuador
Dishwashing in Ecuador registered healthy current value growth in 2024, though volume growth was more muted. With severe drought drastically reducing hydroelectric production, there were frequent power outages. This, on top of serious security issues, led consumers to spend more time at home, and as ... Read More
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Home Care in Laos
Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a sh ... Read More
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Surface Care in Uzbekistan
Market dynamics in Uzbekistan’s surface care category have been significantly shaped by external factors, with pricing and supply chain logistics having an impact in 2024. During the year surface care saw price increases ranging from 20% to 30%, largely driven by supply chain disruptions stemming fr ... Read More
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Toilet Care in Guatemala
In 2024, the price of toilet care products in Guatemala experienced a decline, marking a shift from the significant price increases observed in recent years. This reversal can be attributed to the stabilisation of raw material and ingredient costs, which had previously driven up prices. As cost pres ... Read More
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Surface Care in Guatemala
In Guatemala in 2024, surface care product prices saw a modest increase compared to previous years. This trend was influenced significantly by the stabilisation of raw material and ingredient costs, which contributed to the normalisation of pricing across the category. Interestingly, while some prod ... Read More
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Laundry Care in Finland
In Finland, there is growing awareness of skin sensitivities among the local population, which has stimulated demand for gentler laundry products. Consumers are seeking detergents that are free from harsh chemicals, allergens, and fragrances to prevent skin irritation. An example of this is the laun ... Read More
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Surface Care in the Philippines
Surface care in the Philippines saw low growth rates in both retail volume and current value terms in 2024. The pandemic raised public awareness regarding the significance of hygiene and sanitisation, and even though the pandemic is now over, sales of surface care products have continued to rise. Ma ... Read More
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Laundry Care in Georgia
Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ... Read More
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Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
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Surface Care in Finland
Multi-purpose cleaners are becoming increasingly popular in Finland as consumers look for convenient and versatile surface care solutions. Instead of purchasing multiple specialised products, many households prefer a single, multi-functional cleaner that can be used on various surfaces, making clean ... Read More
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Air Care in Uzbekistan
In 2024, air care in Uzbekistan saw sales volumes growing at a moderate pace. However, the category has seen a significant rise in prices, with double-digit increases attributed to import tariffs and related cost pressures. Despite this growth, the market remains limited in scope, with a consumer ba ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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