Category: Household Products
Household Products market research reports by Euromonitor International
-
Bleach in Kazakhstan
The bleach category in Kazakhstan recorded stable, moderate growth in volume sales terms in 2024, influenced by ongoing economic uncertainty in the country, which was largely driven by geopolitical shifts on the global stage. In such conditions, consumers are drawn to bleach as an inexpensive and re ... Read More
-
Toilet Care in Kazakhstan
In 2024, the toilet care category in Kazakhstan witnessed moderate growth in volume terms, largely driven by sustained consumer attention to disinfection and hygiene habits that became more prominent after the pandemic. While price growth in this category was more pronounced in 2023, it has now dece ... Read More
-
Air Care in Guatemala
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more ac ... Read More
-
Dishwashing in Georgia
In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ... Read More
-
Polishes in Japan
In 2024, polishes in Japan saw a declining trend in retail current value terms. However, the category displayed contrasting trends, with floor polish continuing to decline, while shoe polish experienced a slight increase, due to more activities outside the home, and the rise of high-priced products. ... Read More
-
Air Care in Finland
Traditional air care in Finland is experiencing a decline as consumers increasingly turn to air purifiers and other solutions that are seen as more effective and long-lasting. Air purifiers, which offer both odour removal and air quality improvement, are becoming a trendy choice in homes, particular ... Read More
-
Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
-
Laundry Care in the Philippines
Laundry care remained by far the largest home care category in the Philippines in value terms in 2024, accounting for 64% of overall sales. Laundry care also maintained retail volume and current value growth in 2024, although rates of increase were slower than in the previous year. Within laundry de ... Read More
-
Bleach in the Philippines
Even after an exceptional year of growth in 2023, bleach saw low retail volume growth in the Philippines in 2024, along with stronger retail current value growth. Many rural, low-income households continue to rely on bleach due to its affordability, whilst some lower-income urban consumers have also ... Read More
-
Toilet Care in the Philippines
Toilet care in the Philippines saw retail volume and current value growth in 2024. Toilet liquids/foam remained the dominant category, and it also saw the strongest growth rates, due to the frequent exposure of such products on television, as well as their accessible prices, and their well-establish ... Read More
-
Laundry Care in Uzbekistan
Laundry care in Uzbekistan saw substantial shifts in 2024, primarily driven by regulatory changes and escalating prices. Unit prices showed double -digit growth, with imported brands seeing increases of 25-35% due to heightened customs tariffs and elevated logistics costs. Euromonitor International' ... Read More
-
Toilet Care in Ecuador
Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ... Read More
-
Air Care in Ecuador
Air care was the best performing home care product in Ecuador in 2024, registering both healthy current value and volume growth. This was in spite of ongoing economic challenges. The desire for a more pleasant living space during challenging times fuelled demand for air care, as it is seen as an aff ... Read More
-
Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
-
Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
-
Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
-
Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
-
Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
-
Household Cleaning and Personal Care Products in Mexico: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
-
Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
-
Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
-
Laundry Care in Japan
In 2024, Japan faced economic challenges, characterised by a persistent weakening of the yen, and rising costs across various industries. The Japanese yen, which was 109.8 yen against the US dollar in 2021, plummeted to 151.4 yen in 2024, according to Euromonitor’s Economies data, marking a notable ... Read More
-
Air Care in Japan
Air care in Japan experienced a surge in value sales in the first year of the pandemic in 2020, followed by declines as the situation eased. However, a return to minimal growth was seen in retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid ai ... Read More
-
Bleach in Finland
Bleach usage has been declining in Finland for several years and shows no signs of stopping. Many consumers are increasingly aware of health risks like respiratory irritation and skin sensitivity, making them more hesitant to use bleach in their daily cleaning routines. There is also growing concern ... Read More
-
Air Care in the Philippines
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the ... Read More
Research Assistance
