Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Care in Germany
Air care in Germany recorded a positive performance in 2024, driven by the increasing relevance of the fragrance trend. Post-pandemic, the concept of the home as a cosy, clean and comfortable space helped drive category growth. This was further supported by players investing in developing novel frag ... Read More
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Home Care in Germany
Home care in Germany recorded significant current value growth in 2024, with retail volume sales rebounding following several years of decline. Home care in the local market continued to adapt to changing consumer needs and economic pressures. In 2024, price adjustments slowed in some categories as ... Read More
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Air Care in Austria
Although Austrian consumers continue to seek a fresh and clean atmosphere at home, air care's current value sales growth was marginal in 2024, with volume sales declining across various product types such as spray, electric, candle, and gel air fresheners. Increased prices, the high cost of living, ... Read More
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Home Care in Austria
Home care in Austria recorded moderate single-digit current value sales growth, thanks in part to increases in average unit prices, across almost all categories in 2024. However volume sales remained stagnant or saw a decline. Increases were still primarily linked to further inflationary development ... Read More
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Air Treatment Products in India
Demand for air conditioners in India notably surged in 2024, driven by the evolving perception of traditionally viewing these appliances as a luxury to now being more of a necessity, supported by extended and more intense summer seasons in the country, thereby creating a heightened need for fast coo ... Read More
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Home Care in the US
Home care in the US maintained low retail current value growth in 2024, with retail volume sales also returning to positive territory. While this growth appears modest, it masks the significant transformations occurring beneath the surface, driven by shifting consumer behaviours, increased premiumis ... Read More
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Air Care in the US
Air care in the US saw slow declines in both retail volume and current value terms in 2024, as persistent economic pressures and rising living costs led to strained consumer budgets, therefore limiting discretionary spending on air care products. Within air care, electric air fresheners and spray/ae ... Read More
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Air Care in Cameroon
Having surged in 2023, the rate of growth in retail current value sales of air care slowed significantly in 2024. Air care in Cameroon is dominated by spray/aerosol air fresheners and candle air fresheners, with car air fresheners accounting for most of the remainder. This slowdown was mainly due to ... Read More
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Home Care in Cameroon
With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pou ... Read More
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Home Care in Tunisia
Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting u ... Read More
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Air Care in Tunisia
Air care volume sales in Tunisia slowed down in 2024 due to the remarkable increase in retail prices. High inflation and economic crisis has resulted in lower purchasing power. Even domestic brands such as Kiordor and Nassim that are usually sold at affordable prices compared to imported brands were ... Read More
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Air Care in Nigeria
In 2024, air care in Nigeria recoded retail value growth of 59%, boosted by rising unit prices. However, very high inflation in the overall economy weakened consumer spending power, leading to a retail volume decline of 18%, with a deeper decline in categories deemed less essential, such as candle a ... Read More
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Home Care in Nigeria
In 2024, the performance of the home care sector in Nigeria was significantly affected by sharp increases in unit prices, ranging from 50% to 100% across most categories. This price surge was primarily driven by the depreciation of the local currency and a strong rise in energy costs, which in turn ... Read More
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Air Care in Morocco
Overall, air care in Morocco posted a further slight drop in retail volume sales in 2024, while there was a moderate rise in retail current value sales amid rising prices. The downturn in the demand for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray ... Read More
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Air Care in Kenya
Candle air fresheners is still a niche area of the market in Kenya but these products are becoming more popular due to their dual function as both decorative items and air care products. Consumers are becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing ... Read More
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Air Care in Pakistan
Having declined in 2023, retail constant value sales of air care in Pakistan rebounded strongly in 2024, as the annual rate of inflation eased somewhat. Nonetheless, price sensitivity remained a critical factor in 2024, influencing consumer choices in air care. With inflation still affecting househo ... Read More
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Air Care in Hong Kong, China
Air care in Hong Kong continued to record both retail volume and current value sales growth in 2024. Post-pandemic, many local consumers are in the habit of creating a pleasant home environment. Growth was particularly dynamic for liquid air fresheners, spray/aerosol air fresheners and other air car ... Read More
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Home Care in Uruguay
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ... Read More
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Air Care in Uruguay
Retail current value sales of air care rebounded in 2024, but they continued to decline in constant value terms, albeit at a slower rate than in previous years. Earlier in the review period, air care demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weak ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Air Care in North Macedonia
Following two years of decline, air care in North Macedonia saw retail volume sales tip back into positive territory in 2024. Because these types of products are much less likely to be considered necessities than other home care items, the category was a key beneficiary of increased confidence and p ... Read More
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Air Care in Taiwan
Air care maintained solid retail volume and current value growth in Taiwan in 2024. An increasing number of consumers in the country have shifted focus to their own physical and psychological health. Even with shrinking purchasing power, more consumers have been willing to purchase products with cle ... Read More
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Air Care in Uzbekistan
In 2024, air care in Uzbekistan saw sales volumes growing at a moderate pace. However, the category has seen a significant rise in prices, with double-digit increases attributed to import tariffs and related cost pressures. Despite this growth, the market remains limited in scope, with a consumer ba ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Air Care in Guatemala
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more ac ... Read More
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