Gum in Germany

Sales of gum have registered only moderate growth in Germany in 2025 in current value terms. This follows several years of robust post-pandemic expansion as consumers returned to the workplace and social activities. The category has suffered from saturation and significant price hikes in 2025 which has constrained further gains. Sales of bubble gum have experienced a decline in retail volume terms in 2025 for the first time since 2020. This has been driven by increasing parental and consumer awa...

Euromonitor International's Gum in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.