Category: General Product Consumption
General Product Consumption market research reports by Euromonitor International
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Eastern Europe in 2040: The Future Demographic
Eastern Europe in 2040: The Future DemographicDriven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government finance ... Read More
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Megatrends: Understanding Sustainable Consumers 2023
Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ... Read More
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Megatrends in Colombia
Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ... Read More
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Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
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Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ... Read More
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Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ... Read More
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Consumer Market Flashpoints: Rising Inequality
Consumer Market Flashpoints: Rising Inequality In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class consum ... Read More
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Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories
Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure ... Read More
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Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories
Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consu ... Read More
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Vietnam Cities Review
Vietnam Cities Review Ho Chi Minh City and Hanoi are Vietnam’s most economically vibrant cities. Going forward, the populations of Vietnamese cities will continue to expand, with a relatively youthful demographic profile. However, the anticipated rapid economic development is expected to place incre ... Read More
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Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are crucial in identif ... Read More
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Portugal Cities Review
Portugal Cities Review Lisbon and Porto stand out as Portugal’s most economically dynamic cities, while Braga shows the greatest potential for future economic development. Nonetheless, cities in Portugal will face ongoing challenges. In the short term, these include a global economic slowdown, infla ... Read More
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Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromonitor ... Read More
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Ukraine in 2040: The Future Demographic
Ukraine in 2040: The Future Demographic Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative for the enti ... Read More
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Affordable Sustainability: Making it Simple and Accessible
Affordable Sustainability: Making it Simple and Accessible This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during ... Read More
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Consumer Market Flashpoints: Between Uncertainty and Opportunity
Consumer Market Flashpoints: Between Uncertainty and Opportunity In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportun ... Read More
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Understanding the path to purchase: Global Consumer Types in 2023
Understanding the path to purchase: Global Consumer Types in 2023 Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns ... Read More
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Megatrends: Digital Living – A Framework for the Future
Megatrends: Digital Living – A Framework for the Future This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the ... Read More
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Megatrends in Belgium
Megatrends in Belgium This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium. Euromonitor's Megatrends in B ... Read More
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Megatrends in the Netherlands
Megatrends in the Netherlands This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Euromonitor's ... Read More
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Houston in the US
Houston in the US The Houston in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On ... Read More
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Denver, CO in the US
Denver, CO in the US The Denver, CO in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ... Read More
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Phoenix in the US
Phoenix in the US The Phoenix in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On ... Read More
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Austin, TX in the US
Austin, TX in the US The Austin, TX in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ... Read More
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Durban in South Africa
Durban in South Africa The Durban in South Africa report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer ... Read More
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