Category: General Product Consumption
General Product Consumption market research reports by Euromonitor International
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World in 2040: The Future Demographic
World in 2040: The Future Demographic Positive natural change will drive overall population growth across 2021-2040. Ageing is a key global trend, influenced by rising life expectancy and declining birth rates. The population aged 65+ will continue to expand, impacting global trends. Health risks in ... Read More
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Turkmenistan in 2040: The Future Demographic
Turkmenistan in 2040: The Future Demographic Positive natural change will drive population growth in Turkmenistan between 2021-2040, as births outweigh deaths in the country. Despite ongoing ageing, the senior population will remain small, and the country will retain a young median age. Urbanisation ... Read More
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Latin America in 2040: The Future Demographic
Latin America in 2040: The Future Demographic Positive natural change will drive population growth across Latin America, as net migration remains negative. Ageing will remain a key trend, influenced by the falling birth rate and rising life expectancy. Urbanisation will continue, placing pressure on ... Read More
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Thailand in 2040: The Future Demographic
Thailand in 2040: The Future Demographic Negative natural change will drive depopulation across 2021-2040, with positive net migration unable to reverse this trend. Ageing will accelerate, impacting consumer spending habits as Thailand remains one of the oldest countries in the region. Urbanisation ... Read More
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Global Cities Trends
Global Cities Trends This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending changes. The briefing also lists a ... Read More
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Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges fo ... Read More
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Voice of the Industry: Consumer Insights
Voice of the Industry: Consumer Insights This report highlights the findings from Euromonitor International’s Voice of the Industry survey, gathering insights from professionals across diverse industries and regions on company strategy and consumer behaviour. Additionally, the report delves into inn ... Read More
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Belarus in 2040: The Future Demographic
Belarus in 2040: The Future Demographic Depopulation in Belarus from 2021-2040 will result from negative natural change and flat migration, as deaths outweigh live births. Higher living standards will drive ageing, with a rise in the 65+ population shaping consumer trends and spending. As major citi ... Read More
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Middle East and Africa in 2040: The Future Demographic
Middle East and Africa in 2040: The Future Demographic Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creati ... Read More
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Uzbekistan in 2040: The Future Demographic
Uzbekistan in 2040: The Future Demographic High rates of natural increase will drive rapid population expansion in Uzbekistan in 2021-2040. Despite a stepping up of the ageing trend, Uzbekistan will continue to be a relatively young country on a regional level. Urbanisation will be swift, and Tashke ... Read More
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Voice of the Industry Global Results
Voice of the Industry Global Results This report summarizes global Voice of the Industry findings, based on the survey fielded from August-November 2023. Key topics included are business strategy, category performance, innovation and digital trends, along with case studies and insights on cross-indu ... Read More
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Lebanon in 2040: The Future Demographic
Lebanon in 2040: The Future Demographic Lebanon’s population is set to experience depopulation overall in 2021-2040, despite some growth after 2034. Strong rates of negative net migration, which will cancel out natural increase for most of timeframe, drive this trend. Ageing will be a key theme, im ... Read More
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Megatrends: Premiumisation
Megatrends: Premiumisation This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after by consumers seeking to ... Read More
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Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa
Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and ... Read More
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Asia Pacific in 2040: The Future Demographic
Asia Pacific in 2040: The Future Demographic Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its median ag ... Read More
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Netherlands in 2040: The Future Demographic
Netherlands in 2040: The Future Demographic Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will continue to ... Read More
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Megatrends in Malaysia
Megatrends in MalaysiaThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Malaysia. Euromonitor's Megatrends in ... Read More
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Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion
Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration ... Read More
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Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods
Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and perso ... Read More
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Eastern Europe in 2040: The Future Demographic
Eastern Europe in 2040: The Future DemographicDriven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government finance ... Read More
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Megatrends: Understanding Sustainable Consumers 2023
Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ... Read More
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Megatrends in Colombia
Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ... Read More
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Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
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Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ... Read More
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Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ... Read More
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