Megatrends in Colombia

Megatrends in Colombia

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia

Euromonitor's Megatrends in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Bogotá set to get new Metro line to improve urban mobility
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Shoppers want to buy on the spot
Variety and convenience drive e-commerce demand
Gen X and Millennials have the least time for cooking
Digital living
TerraPay and Nequi facilitate cross-border payments via new digital app
Home delivery of food is very common in Colombia
Consumers are protective of their personal data
Millennials are most eager to share data for tailored offers
Friends and family remain the most trusted information source
Many consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Social commerce start-up Elenas enables women to become microentrepreneurs
Colombians take a keen interest in their community
Most consumers want to change the world for the better
Colombians generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Childrenswear brand Offcorss launches metaverse store
Colombians enjoy socialising both online and offline
Relaxation is key priority when choosing a holiday destination
More consumers value real world than online experiences
Rappi and Marriott join forces to enhance loyalty benefits
Gen X and Millennials are the most partial to virtual experiences
Colombians enjoy personalised activities
Club Colombia repackaged with sleek design reflecting Colombia’s heritage
Most consumers want a simpler life
Millennials have the most confidence in their investments
Health, quality and comfort are prized attributes
Pursuit of value
Mercados Colsubsidio lowers prices of 400+ products to help customers save money
Baby Boomers are the most frugal cohort
Shoppers are worried about rising living costs
Colombians are embracing the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
Decathlon pioneers the use of RFID technology in Colombia
Consumers enjoy customised experiences
Colombians still prefer to shop in-store
S-commerce gains traction as part of the omnichannel experience
Millennials are the most likely to shop on social media
Sustainable living
Colombian start-up Sajú makes eyewear from recycled plastic
Consumers are keen to play a part in protecting the environment
Mindful consumption is on the rise
Reducing plastics use tops the list of green activities
Consumers are eager to make their votes count
Biodegradable packaging is considered the most sustainable
Bimbo focuses on immune system support
Meditation is the leading antidote to stress
Colombians are taking a greater interest in healthy eating
Consumers continue to take precautions in the post-pandemic era
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