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Full-Service Restaurants in Greece

Publisher Euromonitor International
Published Mar 25, 2026
Length 31 Pages
SKU # EP21075095

Description

In 2025, value sales for full-service restaurants in Greece declined, largely due to a sharp drop in transaction volumes despite rising menu prices. Increasing operating costs and consumer financial constraints led many to favour eating at home, with more affordable limited-service restaurants gaining popularity over full-service establishments.

Euromonitor International's Full-Service Restaurants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Full-Service Restaurants in Greece
Euromonitor International
March 2026
List Of Contents And Tables
FULL-SERVICE RESTAURANTS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Full-service restaurants in Greece face declining sales but see growth through chains and delivery partnerships
INDUSTRY PERFORMANCE
Full-service restaurants lose value as dining out declines
Chained European and Asian formats drive growth through new openings
Delivery partnerships with aggregators sustain revenue amid shrinking footfall
WHAT’S NEXT?
Modest recovery expected as menu price hikes boost value, though growth will remain negative
Delivery share set to rise while takeaway faces pressure
Sustainability to emerge as a premiumisation strategy in full-service dining
COMPETITIVE LANDSCAPE
TGI Fridays and La Pasteria lead full-service restaurants in 2025
Goody’s SA posts fastest growth with new La Pasteria concept
Independent operators dominate amid limited chain penetration
DISCLAIMER
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
CONSUMER FOODSERVICE IN GREECE
EXECUTIVE SUMMARY
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
WHAT’S NEXT?
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
COMPETITIVE LANDSCAPE
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
CHANNELS
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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