Category: Fragrances
Fragrances market research reports by Euromonitor International
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Fragrances in Canada
Value sales of fragrances in Canada increased in 2024. Despite financial challenges, many consumers remained willing to spend on fragrances, with premium women’s fragrances remaining the largest segment, recording an uplift in growth. Consumers are willing to invest in high-quality, exclusive produc ... Read More
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Mass Beauty and Personal Care in Serbia
Mass beauty and personal care still accounted for significantly more value sales than premium in Serbia in 2024. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also contin ... Read More
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Fragrances in Slovenia
Growth in the Slovenian fragrances market slowed in current value terms in 2024, compared to the two previous years. Inflation began to subside, resulting in more modest price increases. However, price-sensitive consumers continued to economise, often switching from fragrances to deodorants or cutti ... Read More
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Mass Beauty and Personal Care in Israel
While mass beauty and personal care in Israel registered another impressive performance in current value sales terms in 2024, growth was moderately slower than in 2023. This was partly because pricing pressures eased somewhat as the recent spike in inflation gradually receded. Furthermore, weakened ... Read More
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Fragrances in Guatemala
Fragrances continued to register positive growth in current value terms in Guatemala in 2024, with usage remaining an integral part of personal grooming and beauty rituals. While more prevalent amongst middle- and high-income consumers, fragrance usage is steadily expanding across a wider range of d ... Read More
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Fragrances in North Macedonia
Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natu ... Read More
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Fragrances in the Philippines
Fragrances saw strong growth in the Philippines with retail volume and value sales rising by double-digits in 2024. Filipinos are enjoying more social and active lifestyles in the post-pandemic era leading to stronger demand for fragrances. The rising middle-income classes in the Philippines and imp ... Read More
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Mass Beauty and Personal Care in the Philippines
The Philippines has a vast population that opts for mass beauty and personal care products since these are the most affordable options. Even though urbanisation and the stronger economy is expanding the middle-classes in the Philippines, the majority of households are low-income and require cheaper ... Read More
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Mass Beauty and Personal Care in Ireland
Mass beauty and personal care in Ireland rose in current value terms in 2024, even as inflation eased significantly compared to 2023. With price pressure softening, local consumers felt more confident returning to regular purchasing habits, especially for everyday essentials. Affordable favourites l ... Read More
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Fragrances in Switzerland
Fragrances in Switzerland posted moderate retail volume growth and a strong rise in retail current value sales in 2024, albeit growth rates were slightly slower than in 2023. Premiumisation was a main trend in fragrances, with Swiss consumers looking for quality, personalised and/or unique scents, w ... Read More
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Fragrances in Greece
In 2024, value sales of fragrances increased in Greece. Within the largest category, premium fragrances, volume sales posted modest growth, while value sales increased faster, reflecting the impact of inflation and the continued interest from more affluent consumers and a strong boost from inbound t ... Read More
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Fragrances in Serbia
Fragrances n Serbia was one of the best performing beauty and personal care products in Serbia in 2024, registering both healthy current value and volume growth. With inflation easing, consumers had slightly more money in their pockets to spend on fragrances. Mass fragrances continued to account for ... Read More
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Fragrances in Turkey
Like other beauty and personal care categories, fragrances in Turkey also saw dynamic growth in retail current value sales in 2024. The growth in fragrances was driven by increasing urbanisation and rising disposable incomes, leading to heightened demand for both luxury and niche scents. Additionall ... Read More
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Fragrances in Malaysia
Fragrances in Malaysia enjoyed further double-digit retail volume and current value increases in 2024, with value slightly outpacing volume growth. While inflationary pressure on prices played a role in this performance, strong growth in premium men’s fragrances and premium women’s fragrances booste ... Read More
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Fragrances in Israel
While fragrances in Israel continued to expand in volume and current value terms in 2024, growth rates were down on those recorded in 2023. Overall demand slowed as consumers became more inclined to rein in discretionary spending due to elevated inflationary pressures and economic uncertainty arisin ... Read More
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Mass Beauty and Personal Care in Turkey
Mass beauty and personal care in Turkey registered dynamic retail current value sale growth in 2024, primarily driven by high inflation, but also the successful roll-out of new products, the growing consumer interest in dermocosmetics and the strategic utilisation of social media platforms to enhanc ... Read More
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Fragrances in Saudi Arabia
Fragrances saw strong current value growth in Saudi Arabia in 2024 driven by a deep cultural connection to perfumes, which play an important role in daily life and social rituals. Economic prosperity has increased disposable incomes, allowing local consumers to invest in luxury fragrances. In additi ... Read More
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Fragrances in Romania
Fragrances in Romania continued to record steady value growth in 2024, albeit slightly lower than the previous year. Premium fragrances continue to outperform mass fragrances, since are often regarded as an affordable luxury, especially those from well-known designer brands. Premium fragrances are a ... Read More
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Mass Beauty and Personal Care in Argentina
Mass beauty and personal care in Argentina expanded exponentially in retail current value terms in 2024, albeit driven by very high inflation rates. At constant 2024 prices, mass beauty and personal care witnessed a contraction. In the context of a challenging macroeconomic environment, consumers pr ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
Mass beauty and personal care products saw continued current value growth in Saudi Arabia in 2024. The segment’s expansion was fuelled by a mix of rising disposable income, a youthful population influenced by social media, and an increasing emphasis on personal grooming and self-care amongst consume ... Read More
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Fragrances in Ireland
Fragrances in Ireland saw robust current value growth in 2024, supported by strong consumer interest in premium scents, gifting occasions and self-expression. As social events and travel remained stable, consumers invested in both every day and luxury fragrances. Premium unisex and niche scents cont ... Read More
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Fragrances in Italy
Fragrances continued to see strong growth in current value terms in 2024, continuing on from the dynamic growth seen in the previous few years. The category is a driving force of sales of beauty and personal care in Italy and has become the new indicator of consumers' economic resilience. This pheno ... Read More
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Mass Beauty and Personal Care in Guatemala
Sales of mass beauty and personal care products in Guatemala showed positive growth in current value terms in 2024. Despite a high degree of price sensitivity, with a significant portion of the population facing budgetary constraints, consumers are reluctant to abandon their personal care routines. ... Read More
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Fragrances in Argentina
Fragrances in Argentina registered a strong decline in retail volume sales in 2024. Triple-digit inflation, along with a related decline in consumer purchasing power and record-high poverty levels, negatively impacted demand. Premium fragrances are imported, and the devaluation of the currency excha ... Read More
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Mass Beauty and Personal Care in Italy
Mass beauty and personal care saw moderate growth in 2024 despite the slowdown in inflation, which gave consumers more economic power. The category was strengthened by some consolidated and commoditised categories, such as deodorants and sun protection, which recorded positive performances thanks to ... Read More
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