Category: Fragrances
Fragrances market research reports by Euromonitor International
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Mass Beauty and Personal Care in Thailand
Mass beauty and personal care witnessed strong current value growth in 2024, despite facing challenges from the weak economic environment in Thailand. Consumption is heavily supported by sales of personal care products, where price and affordability are key factors in the purchasing decision. Thai c ... Read More
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Fragrances in Georgia
Value sales of fragrances in Georgia increased significantly in 2024, recording double-digit growth. This strong performance was primarily driven by the growing popularity of premium fragrances. Retailers actively supported the development of the luxury segment, making it increasingly attractive to ... Read More
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Beauty and Personal Care in Serbia
The picture was generally positive for beauty and personal care in Serbia in 2024. With inflation easing, there was moderate current and constant value growth. Volume growth was more muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor International' ... Read More
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Beauty and Personal Care in Peru
In 2024, value sales of beauty and personal care products in Peru increased. Although growth was significant, it did not meet expectations and was lower than the value increase recorded during 2023. The key driver behind growth in 2024 was the strong momentum generated by leading market players, who ... Read More
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Mass Beauty and Personal Care in Denmark
The Danish economy continued improving in 2024, experiencing lower inflation than in previous years and leading to a consumer shift away from mass beauty and personal care. This positive turn, together with interest rate reductions, increasing real wages, and stronger consumer confidence, led to gre ... Read More
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Fragrances in Hong Kong, China
Post-pandemic demand for fragrances in Hong Kong, driven by the largest value category of premium women’s fragrances, continued to improve in 2024. The premium segment was also the most dynamic performer during the year, with premium fragrance sets/kits also recording notable growth, appealing to co ... Read More
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Mass Beauty and Personal Care in Croatia
Mass beauty and personal care maintained stable growth in Croatia in 2024, thanks to strong baseline demand from price-sensitive consumers. Indeed, despite the accelerating premiumisation trends seen across various categories, mass beauty and personal care retains a large consumer base. While more a ... Read More
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Fragrances in Azerbaijan
Sales of fragrances in Azerbaijan increased strongly in current value terms in 2024. This growth follows a previous shortage in the market, with shelves now being replenished and a wider range of products becoming available. Companies are also increasing their investments in the development and prom ... Read More
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Mass Beauty and Personal Care in Belgium
Retail value sales of mass beauty and personal care rose in current terms in Belgium in 2024. In the context of high prices, consumers proved quite conservative in their spending. In this environment, mass beauty and personal care brands managed to outperform their premium counterparts. The performa ... Read More
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Mass Beauty and Personal Care in Uzbekistan
Mass beauty and personal care registered both healthy current and constant value growth in Uzbekistan in 2024. This was in spite of continuing high inflation,, due to currency depreciation, and a hike in import taxes. While premium registered higher value growth, mass continued to account for signif ... Read More
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Fragrances in Costa Rica
The rate of growth in retail current value sales of fragrances slowed sharply in 2024. While mass fragrances remain dominant, the retail value share of premium fragrances increased steadily over the course of the review period. The premium segment continued to outperform its mass counterpart in volu ... Read More
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Fragrances in Croatia
Fragrances maintained positive sales in Croatia in 2024, although with volume only managing marginal growth. Indeed, over the forecast period, sales look to be rather flat in volume terms. However, despite economic concerns and limited disposable incomes following a period of inflationary pressures, ... Read More
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Fragrances in Singapore
Fragrances saw solid retail current value growth in Singapore in 2024, with rising sales for both mass and premium fragrances, although mass fragrances saw a much stronger increase, from a far lower base. In Singapore, consumers are becoming increasingly focused on value and quality, especially in m ... Read More
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Fragrances in Belgium
Retail value sales of fragrances grew in current value terms in Belgium in 2024, During the year, in the context of high prices and pressure on consumer purchasing power, sales of fragrances were polarised. Indeed, consumers perceived fragrances to be a non-essential product and either traded down b ... Read More
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Mass Beauty and Personal Care in Dominican Republic
Mass beauty and personal care achieved a positive sales trajectory in the Dominican Republic in 2024. In recent years, Dominican consumers have faced higher costs of living, which have resulted in more cautious spending habits and regulated purchases. However, at the same time, beauty and personal c ... Read More
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Fragrances in Uzbekistan
In spite of continuing high inflation, due to currency depreciation and a hike in import taxes, fragrances in Uzbekistan registered both healthy current and constant value growth in 2024, though volume growth was more moderate. Premium fragrances also registered higher value growth, though mass acco ... Read More
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Fragrances in Peru
In 2024, value sales of fragrances increased in Peru, with growth surpassing the overall average for the beauty and personal care industry. Within the category, there was a marked disparity in the performance of premium versus mass fragrances, as premium fragrances recorded strong, double-digit valu ... Read More
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Fragrances in Vietnam
Fragrances saw dynamic double-digit growth in Vietnam in current value terms in 2024. This growth was driven by rising disposable incomes and an increasing emphasis on creating a professional appearance and personal grooming. Fragrances have become a more integral part of the daily routines of local ... Read More
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Fragrances in Dominican Republic
Fragrances maintained healthy value and volume sales in the Dominican Republic in 2024, despite recent cost-of-living pressures. Indeed, demand for fragrances shows no sign of slowing down. Rather, feel-good factors remain of high importance to Dominican consumers, extending into beauty rituals whic ... Read More
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Fragrances in Denmark
Fragrances in Denmark saw continued positive growth in 2024, although value growth was slightly lower than in 2023. The previous year’s value growth was partly driven by higher inflation. Premium women’s fragrances remained the largest subcategory and has consistently outperformed mass fragrances, e ... Read More
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Mass Beauty and Personal Care in Azerbaijan
Mass beauty and personal care saw positive growth in current value terms in Azerbaijan in 2024. Mass-market manufacturers continued to rapidly adopt trends originally popularised by premium brands. This allowed them to offer modern, high-quality products at more accessible price points, resonating w ... Read More
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Fragrances in Colombia
Fragrances experienced positive growth throughout 2024, driven by “affordable indulgence”. The importance of perfume and the search for extracts that stand out for their duration are contributing to the category's momentum. Fragrances saw several new product developments in 2024, with existing brand ... Read More
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Beauty and Personal Care in Uzbekistan
It was a positive picture for beauty and personal care in Uzbekistan in 2024. This was in spite of continuing high inflation. Newly introduced taxes for all import products, as well as a weakening of the local currency, resulted in higher prices for the consumer. This also included price increases ... Read More
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Mass Beauty and Personal Care in Colombia
Mass beauty and personal care in Colombia exhibited healthy growth in 2024. This growth was partly driven by the inflationary environment, which prompted strong promotional activities that discouraged trading down. Local consumers took advantage of available options without compromising on quality, ... Read More
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Fragrances in Bosnia and Herzegovina
Fragrances registered modest current value growth in Bosnia and Herzegovina in 2024. With inflation easing, premium fragrances outperformed mass fragrances, both in terms of value and volume growth, though mass accounted for more value sales. There was an extensive list of premium fragrance launches ... Read More
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