In 2024, fragrances in Portugal recorded remarkable, double-digit growth, fuelled by a surge in consumer demand across the different price segments. Mass market and low-cost product ranges saw a substantial increase in popularity, reflecting a growing appetite for accessible and affordable options. In addition, the premium segment also expanded significantly, with niche luxury fragrances capturing greater attention and share. This dual dynamic underscores a broader trend of polarisation in consu...
Euromonitor International's Fragrances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Portugal
- Euromonitor International
- May 2025
- List Of Contents And Tables
- FRAGRANCES IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mass and premium fragrances both drive growth as polarisation shapes sales
- Leading players lose share while Procter & Gamble and Laboratorios Neum Spain have a strong year
- Beauty specialists led sales, although share is lost to supermarkets
- PROSPECTS AND OPPORTUNITIES
- Mass fragrances is set to drive retail value growth, driven by both affordability and versatility
- Aligning fragrance launches with viral moments presents an opportunity for growth and innovation
- Personalisation, technology and sustainability are set to shape product innovation
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2019-2024
- Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN PORTUGAL
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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