Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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India Menstrual Care
India Menstrual Care Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual care products continued to u ... Read More
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India Retail Adult Incontinence
India Retail Adult Incontinence In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns exposed a large pro ... Read More
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Menstrual Care in Brazil
Menstrual Care in Brazil In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the pandemic and global geopoli ... Read More
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Beauty and Personal Care in Azerbaijan
Beauty and Personal Care in Azerbaijan Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, part ... Read More
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Beauty and Personal Care in Sweden
Beauty and Personal Care in Sweden Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential, meaning they ar ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Menstrual Care in Austria
Menstrual Care in Austria Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of living crisis also had ... Read More
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Menstrual Care in Germany
Menstrual Care in Germany In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has been growing steadily am ... Read More
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Menstrual Care in Vietnam
Menstrual Care in Vietnam Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to other Southeast Asian mar ... Read More
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Menstrual Care in Malaysia
Menstrual Care in Malaysia Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to ... Read More
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Menstrual Care in Israel
Menstrual Care in Israel Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import Reform, with Israel providi ... Read More
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Menstrual Care in the Philippines
Menstrual Care in the Philippines Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces, Euromonitor International's Menstrual Care in Phil ... Read More
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Retail Adult Incontinence in the Philippines
Retail Adult Incontinence in the Philippines Retail adult incontinence in the Philippines recorded healthy growth in both volume and current value terms in 2023, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable incom ... Read More
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Menstrual Care in Lithuania
Menstrual Care in Lithuania In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout the year. This stabili ... Read More
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Menstrual Care in Latvia
Menstrual Care in Latvia The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift towards tampons as the pre ... Read More
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Menstrual Care in the Netherlands
Menstrual Care in the Netherlands In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the municipality le ... Read More
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Menstrual Care in Kenya
Menstrual Care in Kenya Rising consumer awareness of menstrual health, together with the wider variety of sanitary products available in Kenya, is driving sales of menstrual care in 2023. Manufacturers commonly leverage mass media (including television, outdoor) and online marketing to educate consu ... Read More
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Menstrual Care in Italy
Menstrual Care in Italy The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For example, gender-based violen ... Read More
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Menstrual Care in Estonia
Menstrual Care in Estonia In 2023, retail sales of menstrual care products in Estonia recorded double-digit growth, though this strong value increase was largely driven by price increases as inflationary pressures continued to be felt in the country. Slim/thin/ultra-thin towels with wings emerged as ... Read More
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Menstrual Care in Ecuador
Menstrual Care in Ecuador In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising prices shaping purchasi ... Read More
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Menstrual Care in France
Menstrual Care in France Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products. Price hikes in raw materials, ... Read More
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Menstrual Care in the United Arab Emirates
Menstrual Care in the United Arab Emirates The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of e-commerce was a ... Read More
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Menstrual Care in Bulgaria
Menstrual Care in Bulgaria In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022. Despite the ongoing decline i ... Read More
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Menstrual Care in Hong Kong, China
Menstrual Care in Hong Kong, China Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not only make consum ... Read More
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