Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Croatia
In the year 2024, menstrual care in Croatia reported healthy growth in value terms although volume sales continued to decline. This trend reflects the growing emphasis on buying quality and sustainable products, over quantity. Consumers are increasingly opting for higher-priced items, such as organi ... Read More
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Menstrual Care in Japan
Since 2022, Japan has faced significant challenges due to rising inflation and a weakening yen, which led to price increases on various products. Euromonitor’s Economies data reveal that the annual exchange rate of the Japanese yen against the US dollar has seen a substantial decline since 2022. The ... Read More
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Menstrual Care in India
Menstrual care continued to see dynamic retail volume and current value growth in India in 2024, with towels continuing to dominate sales and drive growth. This trend can be linked to heightened awareness campaigns that aim to dismantle taboos and advocate for menstrual hygiene. Furthermore, increas ... Read More
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Menstrual Care in China
In 2024, retail sales of menstrual care products in China saw continued steady current value growth compared with 2023, with a low single-digit increase. Despite the sluggish recovery of China’s economy in the post-pandemic era, which heightened consumer uncertainty and led to a more cautious approa ... Read More
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Menstrual Care in Australia
Value sales of menstrual care in Australia continued to rise in 2024, as efforts to raise awareness and destigmatize menstruation continued to gain traction, promoting a more inclusive and open society. This is helping to raise awareness of menstruation, which impacts many aspects of life, from part ... Read More
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Menstrual Care in Nigeria
In 2024, value sales of menstrual care saw a double-digit increase, largely driven by inflationary pressures, which resulted in higher prices. Some consumers consider menstrual products essential, benefiting sales. These consumers are unwilling to substitute traditional menstrual care with reusable ... Read More
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Menstrual Care in Kazakhstan
While menstrual care in Kazakhstan saw current value sales increase in 2024, growth was relatively modest and fell well below that recorded in 2023. This was partly because a sustained drop in inflation alleviated pricing pressures and encouraged more aggressive discount promotions, both from leadin ... Read More
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Menstrual Care in Cameroon
Menstrual care in Cameroon witnessed strong growth in retail volume and current value terms over 2024, amid product diversification from the leading players Sitracel SA, Homebro Cameroon Ltd and Promed Cameroun. Innovations have attracted consumers with sales fuelled by the growing popularity of mul ... Read More
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Menstrual Care in Turkey
Menstrual care saw robust value sales in Turkey in 2024, albeit volume sales were low. Towels saw the strongest value growth across categories, although again with low volume sales. Towels is the largest category in terms of value size, with slim/thin/ultra-thin towels being notable in this context, ... Read More
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Menstrual Care in Bosnia and Herzegovina
The recent inflation wave negatively impacted consumer confidence and led to significant price increases. With limited disposable incomes, consumers in Bosnia and Herzegovina are prioritising purchases and seeking value, turning to lower-priced menstrual care brands and private label products. The s ... Read More
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Menstrual Care in Uruguay
Menstrual care registered both healthy current value and volume growth in in Uruguay 2024. An improving economy, as well as a significant drop in cross-border shopping into Argentina (due to the appreciation of the Argentine peso), supported the positive performance. Euromonitor International's Mens ... Read More
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Menstrual Care in Morocco
Menstrual care in Morocco grew by 9% in current value terms in 2024, driven by increasing awareness, shifting perceptions, and expanding geographical penetration of these products. Growth was further supported by a rising population of females aged 12 to 54 and increased use of contraception. Additi ... Read More
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Menstrual Care in Finland
In 2024, value sales of menstrual care products saw continued growth, albeit at a slower pace compared to the previous two years. This growth was primarily driven by modest price increases, indicating a return to more stable conditions following a period of high inflation. Whilst inflation eased, pr ... Read More
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Menstrual Care in Uzbekistan
The rate of growth in retail current value sales of menstrual care slowed significantly but remained robust in 2024. Growth in retail volume sales continued to slow but remained moderate, supported by a steadily rising population of women aged 12-54 years and increased consumer education, especially ... Read More
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Menstrual Care in Indonesia
In menstrual care in Indonesia, retail current value growth was slightly lower in 2024 than in 2023, although it remained robust. This occurred within the context of challenges faced by other hygiene categories, such as nappies/diapers/pants, due to a sluggish appetite for household products, econom ... Read More
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Menstrual Care in Serbia
Menstrual care registered healthy current value growth and more modest volume growth in Serbia in 2024. In spite of a declining population, volume sales grew, as consumers changed product such as pantyliners more frequently. The healthy value growth was supported by a degree of premiumisation. Eurom ... Read More
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Menstrual Care in Belgium
In 2024, menstrual care in Belgium faced significant challenges, resulting in a decline in both retail volume and value sales. These struggles were largely driven by demographic shifts, particularly the ageing population, which has resulted in a smaller pool of menstruating women. This structural ch ... Read More
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Menstrual Care in Spain
Value and volume sales of menstrual care in Spain recorded slight declines in 2024, in line with a broader shift in consumer behaviour seen throughout the review period. This change is largely driven by a growing preference for reusable menstrual products, as consumers increasingly consider environm ... Read More
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Retail Adult Incontinence in Spain
In 2024, Spain saw marked growth in retail adult incontinence, underpinned by a convergence of demographic, social and pricing factors. The steady increase in the proportion of older adults has naturally led to a higher prevalence of incontinence issues. As the ageing population grows, the likelihoo ... Read More
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Menstrual Care in Taiwan
Menstrual care achieved positive value sales in Taiwan in 2024, while volume sales remained in a negative slump. These dynamics are attributed to value being supported by high prices, whereas volume is lower due to consumers’ supressed purchasing power in light of these high prices. Overall, however ... Read More
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Retail Adult Incontinence in Taiwan
Retail adult incontinence was the big winner in Taiwan in 2024, both in terms of value and volume growth, and also in relation to projected CAGR over the forecast period. In part, this can be attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is t ... Read More
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Menstrual Care in Ukraine
Sales of menstrual care declined in current value and retail volume terms in 2024. Value sales declined at a slower rate than in volume terms but this was due to price increases linked to high inflation and the rising cost of logistics. Meanwhile, volume sales continued to be impacted by the fact th ... Read More
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Menstrual Care in Sweden
Menstrual care saw moderate growth in current value terms in 2024, but sales declined in retail volume terms. Consumer preferences shifted from lower priced standard towels to higher priced slim/thin/ultra-thin towels, with this underpinning value growth in 2024. Slim/thin/ultra-thin towels offer ad ... Read More
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Menstrual Care in Pakistan
Retail volume sales of menstrual care in Pakistan increased in 2024, driven by growing awareness of menstrual hygiene and wider product availability, particularly in urban areas. Meanwhile, retail current value sales rose fast, albeit supported by still high inflation. Towels remained the largest ca ... Read More
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Menstrual Care in Poland
Menstrual care in Poland continued to see strong retail volume and current value growth in 2024. Significant, but easing inflationary pressure on prices helped to sustain growth in demand, while still stimulating value sales. However, some consumers traded down in light of ongoing unit price rises, ... Read More
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