Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Greece
Retail value sales of menstrual care increased in 2024, driven by a growing interest in alternative products such as menstrual cups, period pants, and reusable pads. This trend was particularly pronounced among younger generations, with Gen Z and, to a lesser extent, millennials showing greater conc ... Read More
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Menstrual Care in Saudi Arabia
In 2024, the current value sales of menstrual care products in Saudi Arabia recorded a notable upswing, reflecting expansion and the broader variety of available offerings. Organic and eco-friendly options have entered the scene, attracting health-conscious consumers, while the introduction of innov ... Read More
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Menstrual Care in Costa Rica
Overall value sales of menstrual care decreased in 2024 due to the strong double-digit decline of pantyliners. Faced with a challenging economic environment, many women traded down and replaced pantyliners, which are deemed non-essential, with towels. Whilst pantyliners are typically used for ovulat ... Read More
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Menstrual Care in Dominican Republic
There was a healthy increase in current value sales in menstrual care in the Dominican Republic in 2024, though volume growth was more moderate, though stable. As menstrual care is considered an essential product, this ensures stable demand. In general, the most popular size is ten items, though in ... Read More
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Menstrual Care in the Czech Republic
Value sales of menstrual care increased in current terms in the Czech Republic in 2024. The government’s austerity package, approved in December 2023, classifies women’s hygiene needs at a higher VAT rate than nappies or books. While the worldwide trend is towards reducing the price of menstrual car ... Read More
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Menstrual Care in Egypt
Despite a sharp increase in the average unit price of menstrual care products, retail volume sales continued to grow in Egypt in 2024. The essential nature of these items ensures consistent demand, with towels especially viewed as a necessity rather than a luxury for many women. Additionally, menstr ... Read More
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Menstrual Care in Romania
Value sales of menstrual care in Romania recorded a positive uplift in 2024, driven by increasing consumer improving awareness around personal hygiene. The category continued to benefit from heightened education on menstrual care, with continuous promotion through various media outlets playing a sig ... Read More
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Menstrual Care in Bolivia
Menstrual care in Bolivia witnessed a steep rise in current value sales during 2024, due in part to price increases across all categories. Price hikes in Bolivia were linked to the shortage of foreign currency. Menstrual care products are all imported into Bolivia and so there is a high dependence o ... Read More
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Menstrual Care in Peru
Within menstrual care in Peru, towels is the largest category with a wide number of brands and SKUs competing in various channels. Night towels witnessed double-digit growth, as Peruvian consumers switched to higher absorption and more durable options to economise and reduce the average number of to ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Menstrual Care in Vietnam
Value sales of menstrual care products in Vietnam rose strongly 2024, driven by a slight increase in the female population (50.1% of the total), higher hygiene standards and increased awareness of proper menstrual care. Educational efforts in high schools addressing early sexual precocity have also ... Read More
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Menstrual Care in the Netherlands
In 2024, value sales of menstrual care increased, driven by a combination of sustained consumer demand and modest price growth. However, price sensitivity remained a defining feature of the market, with inflationary pressures influencing purchasing decisions. Consumers increasingly sought affordabil ... Read More
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Menstrual Care in the Philippines
Menstrual care in the Philippines enjoyed an improved performance in both retail volume and current value terms in 2024, with towels the largest and most dynamic subcategory in retail volume terms. Growth was supported by an increase in consumer mobility, including the return of women to their physi ... Read More
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Menstrual Care in Bulgaria
In 2024, menstrual care in Bulgaria increased both in volume and current value terms due to a rise in travel and on-the-go lifestyles which has driven the need for convenient and easy hygiene solutions. Furthermore, the growing population of women aged 15-24 years has supported sales development. Cu ... Read More
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Menstrual Care in Malaysia
Menstrual care in Malaysia registered a value sales increase in 2024, although inflationary pressures eased and led retail tissue prices to stabilise during the year. The growing popularity of e-commerce has helped lower unit prices, as brands engage in price competition to secure market share. Many ... Read More
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Menstrual Care in France
Menstrual care in France recorded low volume growth and a decline in current value sales in 2024. Inflationary pressures left many local consumers struggling to make ends meet, which was especially pronounced for women regularly purchasing menstrual care products. Despite these challenges, steady vo ... Read More
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Menstrual Care in Hong Kong, China
Menstrual care in Hong Kong is an essential aspect of the target audience’s health, and towels, as the largest category, play an essential role in this sphere, with consumers seeking the best product for their needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in ... Read More
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Retail Adult Incontinence in the US
Current value growth remained significant in retail adult incontinence in the US in 2024, impacted by the lingering effects of inflation, and new product launches in moderate/heavy adult incontinence. The latter also remained the category with the highest value sales in 2024. Volume sales also incre ... Read More
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Retail Adult Incontinence in the Philippines
Retail adult incontinence in the Philippines recorded healthy growth in volume and especially in current value terms in 2024, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable incomes, which allowed local consumers to ... Read More
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Menstrual Care in Germany
Value sales of menstrual care in Germany grew marginally in 2024. However, overall retail volume sales dipped below pre-pandemic levels, with the category coming under pressure from alternative products such as menstrual underwear and cups, which are considered more eco-friendly and reusable. They a ... Read More
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Menstrual Care in the US
In 2024, the US saw inflation continue to stabilise, which drove more moderate retail current value growth for menstrual care in 2024, although retail volume sales were static, which was an improvement after three years of decline. Despite this relief, ongoing anxiety was seen, and consumers remaine ... Read More
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Menstrual Care in the United Arab Emirates
Menstrual care in the United Arab Emirates demonstrated a mixed performance in 2024, influenced by inflationary pressures, shifting consumer preferences, and innovation within the category. Retail volume growth remained low but steady as rising prices influenced consumers’ purchasing power, whilst a ... Read More
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Menstrual Care in Italy
Menstrual care in Italy declined in both value and volume terms in 2024, although the decrease in value was more moderate, thanks to inflation and higher unit prices. Standard towels experienced the sharpest drop and significantly influenced the overall category’s decline. Even though the performanc ... Read More
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Menstrual Care in Colombia
Retail value sales of menstrual care products declined in 2024, primarily due to price reductions observed in pantyliners and pads following the price spikes of 2022 and 2023. This decrease in prices stimulated volume sales, which displayed positive growth. Other contributing factors include the inc ... Read More
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Australia Menstrual Care
Menstrual Care in Australia Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual care products increas ... Read More
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